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LiveRamp and TTD’s ID Hook Up

Last week, LiveRamp announced that its Authenticated Identity Infrastructure would support The Trade Desk’s Unified ID 2.0 (now without third-party cookies!). The biggest concern about whether identity-based universal IDs—like LiveRamp’s and TTD’s Unified ID 2.0—can be successful (and potentially save the open programmatic ecosystem from being dominated by walled gardens) is…

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Actionable Audience Data and Inventory—No Cookies Required

We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help them drive revenue by making their audience data and inventory actionable for…

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First-Party Data Gets a Second Look

Forget identity—edge-computing-based DMP Permutive's big play is publisher first-party data, and the company boasts bold success stories such as Digital Trends, which will share the tale behind its next-gen first-party data marketplace during a free AdMonsters webinar on Sept. 10 at 1 pm ET. To dive deeper into Permutive's views…

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Identity Authentication in Digital Advertising

Will Buyers Take the Identity Leap?

One of the most promising alternatives to the third-party tracking cookie is identity, enabling a plane where brands and publishers can sync up their audience data without data leakage or any of the other side effects of third-party cookies. But as publishers are integrating identity partners, there’s a gnawing voice in…

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Demystifying Identity

In this wide-ranging though highly in-depth conversation, LiveRamp SVP and Head of Publishers White breaks down how identity works in a highly digestible fashion. He also dives into messaging consumers, how LiveRamp helps publishers identify and increase their authenticated traffic, whether brand marketers are getting on the identity train, and…

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Supply-Side Audience Data Insertion? SpotX and Acxiom Say Oh Yeah

As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire brought on by cookies. Tech providers seem to be meeting them with ingenuity, as evidenced by the latest partnership…

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Identity Authentication in Digital Advertising

The Identity Connection: Activating Identity

You took a really big step by adding an identity partner, but like most things in ad tech you can’t expect to flip a switch and watch the magic happen. Activation, though, is where things get exciting—sure you’ll be able to garner looks from new advertisers and grab higher CPMs,…

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Jason White CBDSi AdMonsters webinar panelist

Intensely Investigating Identity Issues

On top of their pandemic woes, publishers need to begin preparing for Life Beyond Cookies—key to that will be identity marketing and traffic authentication, but our most recent PubForum in Santa Monica showed there's a great deal of confusion about these concepts. To prepare for our webinar on Debunking Authentication Myths…

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Identity Authentication in Digital Advertising

Behold the 8th Wonder of the World: The Identity Pyramid

One of the most important reasons for publishers to jump on the identity train is to get connected to the advertisers' bigger targeting picture. To understand just how identity accomplishes this, behold the Identity Pyramid. This lists the various identity signals in terms of prevalence (most at the bottom) and…

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AdMonsters Playbook: The Identity Connection

As the sunset of the third-party tracking cookie approaches, one of the most promising options—enabling publishers to monetize their audiences and advertisers to address audiences with confidence—is identity or people-based marketing. This playbook, created in partnership with Lotame, dives into identity as a concept and explains the wealth of advantages…

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