With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its…
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AdMonsters reported on consumers' perceptions of TV streaming, and they cited many issues of concern, including seeing ads when they pay for subscriptions and the need to subscribe to multiple services. We asked multiple people who are providing advertising support to streaming providers about CTV advertising to respond to their…
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According to Jessica Cortapasso, SVP of People, Digital Remedy, women are “seeking meaningful and sustainable progress toward gender equality and are not afraid to seek new avenues.” Whether they transition to a more inclusive company or branch out to start their own, professional women are fighting for the next generation…
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Lotame announced the launch of its new data platform at IAB ALM. In collaboration with various customer data platforms (CPDs), the tech enables interoperability and data portability across brand and media owner tech stacks. We spoke with Alex Theriault, General Manager, Spherical at Lotame. We discussed Spherical, the difficulty accessing…
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Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. Here are AdMonsters 2023 ad…
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Missed an AdMonsters Webinar in 2021 that you really wanted to tune into live? Don't worry, we got you covered. AdMonsters webinars are available on-demand, so you can view them any time, on your own schedule. 2021 webinars covered the most pressing issues facing the digital media and advertising industry,…
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Lotame's latest “Beyond the Cookie” report is out. There’s so much uncertainty and concern is high on all levels. Key reports findings include: Forty-eight percent of publishers predict a downsizing in workforce due to third-party cookie deprecation.
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Lotame released the findings of “Beyond the Cookie: The Future of Advertising for Marketers & Publishers,” during a recent webinar with AdMonsters. The results: Three in five agreed that people-based identity solutions are necessary. The same respondents emphasized the need for interoperability.
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Now that the third-party tracking cookie will remain on life support, at least for another year, what's next for publishers? While many ad tech industry insiders feel strongly that most cookie alternatives weren't exactly ready for the cookiepocalypse anyway, most all agree that it's definitely not time for publishers to press…
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Data Privacy Day is Jan. 28. We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her and how publishers and advertisers can work together to guarantee scale in a cookieless advertising environment while also ensuring consumers' privacy.
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