Features

PubForum Boston: Stepping Up to the Plate

It seems quite appropriate that we’re holding this summer’s US Publisher Forum in Boston, where the spirit of baseball streams through the streets and gutters. Accordingly, the best metaphor to describe the theme of this event is “stepping up to the plate” – as Hill Holiday’s Adam Cahill will explain…

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Audience Efficiency: Why Overlap Matters

Now we’ve explained the possibilities of "audience efficiency" to drive the highest lift for any target reach (read parts 1, 2 and 3), we ought to explain its limitations. They are borne out of the methodology that has to be used to identify the anonymous interests and intentions shared by…

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Q&A with AdMonster SE Asia Keynote Michel De Rijk

Now that the dust has settled after AdMonsters Singapore we reflect back on some of the learnings that came from the event and where we as an industry need to get to in order to make the progress we all know we’re capable of.We sat down with AdMonsters Singapore keynote…

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The AdMonsters Daily Digest – Wednesday 8 August 2012

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right –…

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