The AdMonsters Daily Digest – Wednesday 8 August 2012

RTB to Dominate Display & Video, IE8's DNT Stance and More...

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

Microsoft Explains DNT Stance

Microsoft’s Chief Privacy Officer Brendan Lynch has released a blog post on Explorer 8’s approach to DNT. Get the why on Technet. 

Adobe’s Analytics for the CMO

Less than 40% of marketers use data to correctly to optimize and target their campaigns. Get the full report on ‘data rich, insight poor’ phenomenon in Adobe’s latest white paper titled Analytics for the CMO

Buy Online like TV

A new Nielson targeting product allows advertisers to buy online audiences based on their TV consumption. Read more on Ad Exchanger. 

RTB will be 34% of Display in 5 Years

Parks Association releases figures on the future of Display and it looks set to be RTB heavy. 50% of US inventory will be traded this way in 5 years with the rest of the world set to play catch up. Read more on Ad Exchanger

Video RTB – Your Time is Now

RTB is the future of video buying writes Dan Mosher on MediaPost. According to Mosher Video RTB will generate $667 million in revenue by 2013 – read the full blog on MediaPost