Publisher Forum

November 13, 2011

Oxford Barcelo Hotel

One of the leading 4 star hotels in Oxford, Barceló Oxford Hotel is perfectly located near to Oxford city centre (just 2 miles), and sits just off the A34 and A40, and minutes from the M40. With great transport links into Oxford, Barceló Oxford Hotel is the ideal hotel to stay at when exploring Oxford and the surrounding area.

Follow the discussions via Twitter @AdMonsters #pubforum and Live Blog Posts

Registration opens July 07, 2011

Registration ends November 15, 2011 at 12:00 am

Registration is closed


Strengthen the foundations of online advertising

Join us for unparalleled peer connections, cutting edge techniques and emerging best practices in online ad serving, targeting, analytics, reporting, trafficking, and technologies at AdMonsters Publisher Forum.

AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our flagship conference for online publishers.


While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in its focus, with attendance limited to just one hundred of the most senior leaders in ad operations and technology at online publishers. Participants gather for three days of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges.

Example topics include the strategic role of Ad Operations, audience targeting, yield, revenue and inventory management, emerging platforms, organizational structure, data monetization and creative executions.


AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you’re getting and who you’ll be with at AdMonsters, and you won’t waste precious time figuring out who you’re talking to and why they’re there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

At AdMonsters, there’s no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

The first thing we hear from first-time participants is almost always “I’m so happy to meet other people who understand what I do for a living!” AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.



Who attends the Publisher Forum

Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.


What to expect at the Publisher Forum

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

The conference format for the Publisher Forum will run for two days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Tuesday. The majority of the agenda is comprised of the following:

  • one keynote by an industry visionary
  • sessions led by ad ops leaders who are also AdMonsters members
  • breakouts covering a wide variety of focused and ad-ops relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies

Further details will become available as we approach the dates of the conference. Please see past conference agendas such AdMonsters XV.

Conference pass includes

  • 2 day AdMonsters Publisher Forum
  • Hotel Accommodation on Sunday & Monday nights of the conference
  • The Keynote address from an industry visionary
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday Evening dinner and cocktail reception
  • Sponsored "Speed Dating" Networking Drinks Reception
  • Sponsor & Member Dinner Monday
  • Breakfasts and lunches throughout the conference, Monday and Tuesday

News & Updates

The Photos are up! Take a look and see if you recognise anyone - Tag them, Share them and if you Like them, let us know.




    AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities, and we look forward to working with you!


    Keynote Speakers

    Mobile isn't the Future. It's Now.

    Jo Rabin
    Director, MobileMonday London

    The Microeconomics that Underly Display Advertising

    Greg Taylor
    Microeconomist, The Oxford Internet Institute, Oxford University @EconTaylor

    How to be an Intrapreneur

    Brian Keegan
    CEO and Founder, 360 Group


    Speaking Sessions

    Leading the way with Digital 

    Gina Cox
    Jobs Ad Ops Team Leader, Guardian



    Danny Doyle

    Commercial Ad Operations Team Leader, Guardian 




    The Video Ad Server Decision

    Lisa Liu
    Director of Ad Operations, Viacom Brand Solutions International






    The Site Redesign Opportunity 

    Nat Francis
    Head of Digital Delivery, Bauer Media


    Increasing Outsourced and Internal Operations Efficiency with the right KPIs

    Deepa Gorasia
    Vendor Support Manager, Microsoft @microsoft


    Yield Management as Done by Different Kinds of Companies 

    Reece Eaton 
    Planning Manager, MTV Networks, UK @MTV

    The Management part of Ad Operations Management 

    Hugh Evans
    Global Manager, Network Media Operations, Microsoft



    Please get in touch via [email protected] for details about speaking at this event.  Regular updates will follow.

    If you would like the opportunity to stand out among your peers and be recognised as a leader in the online publishing industry, please get in touch to discuss speaking opportunities. If there is a topic you would like to see raised at the Publisher Forum, please let us know.



    The most relevant conference that I have ever attended.