Member Session: Video Ad Server Selection and Implementation

About the Session

The Video Ad Server Decision

Upgrading current technology or taking on additional ad servers has significant implications for organizations but may be necessary to maximize revenue - especially with video. This session will outline the decision process from a business and operations team perspective, how to evaluate options and first steps to implementation.

About the Speaker

Lisa Liu, Director of Ad Operations, MTV Networks

Lisa Liu is Director of Ad Operations at MTV Networks. She has vast experience in ad operations management and has been responsible for managing 2 company-wide ad server migrations, involving matrix comparison, RFP & briefing, project outline & planning, workflow, training, and set-up of guidelines & documentation, QA & testing of ad calls using code scripts, rollout, approval and troubleshooting.