Platinum Sponsor Session: Doubleclick
November 14, 2011—4:10 pm
About the Session
Capturing New Opportunity from Online Video
With video advertising forecasted to outpace display and rich media ad formats within the next few years, the need to understand how, when and where to monetise video content, as well as drive revenue is becoming increasingly important. But what does this mean for Publishers and what innovations are needed to truly support and scale the shift to video advertising as a key component within your business?