Platinum Sponsor Session: Doubleclick

November 14, 2011—4:10 pm


About the Session


Capturing New Opportunity from Online Video

 

With video advertising forecasted to outpace display and rich media ad formats within the next few years, the need to understand how, when and where to monetise video content, as well as drive revenue is becoming increasingly important.  But what does this mean for Publishers and what innovations are needed to truly support and scale the shift to video advertising as a key component within your business?