Breaking Down Programmatic Quality in Pixalate’s June 2025 Trust Index
Pixalate’s June 2025 rankings spotlights some standouts in programmatic quality. the Here are the top premium pubs across a few key channels with some added context.
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Dark Traffic: How Undetected Ad Blocking Is Costing Publishers Billions
A new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to.
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What Is Bid Throttling And How Can Publishers Use It Effectively?
Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.
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Into the Signal: Redefining Media Quality
Media quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.
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Can You Monetize Without Cookies? Most Publishers Can’t—Yet.
More than half of publishers say they aren’t monetizing cookieless traffic effectively—especially on Safari and Firefox. This research report and playbook—created in partnership with Intent IQ—uncovers how publishers are tackling identity today. You’ll find actionable insights on segmentation, taxonomy, PMP packaging, and testing frameworks to improve yield across all traffic…
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The Culture, the Content, the Connection
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
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Fixing the Leaky Revenue Pipe Between Brands and Publishers
Somewhere between an advertiser’s media plan and the publisher’s page, a lot of money seems to disappear. It slips through the cracks of the ad tech supply chain.
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A Smarter Rate Card, Prescribed by the Yield Doctor
James Deaker,“The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.
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The Human Cost Of Google’s Ad Empire
For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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Give the Publishers What They Want
Look, I know the IAB Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone. But last week at the IAB Tech Lab Summit, it…
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