No site, it seems, is immune, with clickbait ads appearing on even the most discerning properties. This 5-minute survey seeks to help us better understand the extent of the problem, why it occurs, and whether or not publishers have the tools they need to eradicate it from their properties.
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It was evident. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. Their Privacy Sandbox head is saying it will take until the latter half of 2024 for an alternative to replace cookies, but we've been hearing rumblings from buyers that it could very well drag…
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Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data. However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to work through the technical nuances of our industry. Leif Kramer, Product Director, OAO shares some…
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First-party data is widely seen as an avenue for creating successful campaigns, and publishers are keen to develop their first-party offerings. Sharing data internally allows publishers to create and demonstrate highly personalized value exchanges across all channels. Now more than ever, publishers need to fully harmonize their cross-channel experiences with…
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For the entire month of June, we saw many brands rainbow wash their logos and packaging, but are those companies working to implement change in communities or stop bias against the LGBTQ community?
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The rise of digital channels where consumers engage with brands — on websites, mobile apps, social platforms, etc. — drove the creation of solutions like DMPs, MDMs, and CDPs. These solutions allow marketers (and publishers) to recognize people by their different proxies and stitch them together for a single view…
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The recent surge in email newsletters can be attributed to all sorts of things from the cookie crackdown to looming privacy regulations to publishers needing to diversify their revenue. I spoke with Rachel Rubin, Vice President, Customer Success, Liveintent to dive deeper into these topics and especially focus on how…
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Cannes Lions International Festival is the most extensive professional gathering for the creative marketing community. For ad tech, there has been many exciting and impactful discoveries. From talks surrounding Google and Netflix to the yachts, which were back in full force this year like they never left, the festival is undoubtedly…
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So, you missed AdMonsters Ops 2022 in New York? While I won't outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. And while what life looks like post-cookie ran throughout the…
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During his keynote — Diversified Teams, Tactics & Audiences: Why the Future of Media Looks Like Group Black — at AdMonsters Ops on June 7, 2022, Kerel Cooper, President of Advertising, Group Black, called on the media industry to address challenging shifts within the industry with diversification and innovation —…
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