With an eye toward developing a well-rounded revenue strategy, publishers are seriously thinking about how content and technology provide them with the necessary building blocks to provide a great user experience that will also bring in more advertising dollars. It's all about putting users first and building better collaboration across…
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The ad tech industry is packed with several solutions (such as header bidding, A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial…
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This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic racism, a global pandemic, and even the recent reversal of Roe v. Wade. Within the context of this…
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In preparation for our upcoming webinar with Permutive: How Publishers Can Use Data to Close More Deals With Advertisers, Wednesday, August 31 at 1 PM ET, (Register Now!) I spoke with Thomas Baart, Customer Success Manager at Permutive. We discussed how publishers and advertisers can deliver more responsible advertising to…
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No site, it seems, is immune, with clickbait ads appearing on even the most discerning properties. This 5-minute survey seeks to help us better understand the extent of the problem, why it occurs, and whether or not publishers have the tools they need to eradicate it from their properties.
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It was evident. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. Their Privacy Sandbox head is saying it will take until the latter half of 2024 for an alternative to replace cookies, but we've been hearing rumblings from buyers that it could very well drag…
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Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data. However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to work through the technical nuances of our industry. Leif Kramer, Product Director, OAO shares some…
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First-party data is widely seen as an avenue for creating successful campaigns, and publishers are keen to develop their first-party offerings. Sharing data internally allows publishers to create and demonstrate highly personalized value exchanges across all channels. Now more than ever, publishers need to fully harmonize their cross-channel experiences with…
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For the entire month of June, we saw many brands rainbow wash their logos and packaging, but are those companies working to implement change in communities or stop bias against the LGBTQ community?
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The rise of digital channels where consumers engage with brands — on websites, mobile apps, social platforms, etc. — drove the creation of solutions like DMPs, MDMs, and CDPs. These solutions allow marketers (and publishers) to recognize people by their different proxies and stitch them together for a single view…
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