The Programmatic Pub Tech Partnership That Paid Off
How Hearst Newspapers and Aditude modernized ad ops, unified data, accelerated decisions, and turned collaboration into revenue results.
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Programmatic
adops.com Expands GAM360 Access to Spanish-Speaking Latin America as GCPP Platform Reseller
Spanish-speaking Latin American publishers now have a path to GAM360 through adops.com’s GCPP reseller partnership, pairing enterprise platform access with strategic, bilingual ad operations support.
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Direct Isn’t Dead: Tribune’s Kelsey Smith on Reclaiming Relationships in Ad Ops — and Using AI to Do It
Kelsey Smith of Tribune Publishing shares how her team is refocusing on direct sales relationships — and using AI to streamline workflows and free up time for strategy.
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This Is the Remix: How Publishers Tune Into the Connected Future
At AdMonsters Sell-Side Summit Austin, Mediavine CRO Amanda Martin explored how AI-driven discovery and new rules for premium inventory are helping publishers remix control and stay profitable in the connected future.
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Inside The House Of Horrors: How Publishers Are Confronting Their Deepest Monetization Fears
Step inside, if you dare. It’s Halloween, and publishers are coming face to face with their deepest fears, from AI apparitions to shadowy supply chains to invalid traffic lurking in plain sight.
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Standing in the Way of Control: Can AdCP Help Programmatic Break Free Of Itself?
For years, publishers have done what they had to do to survive — navigating opaque supply chains, blunt safety tools, and automation that trades transparency for control. Now, with AdCP and MCP, new standards promise a shift from endurance to empowerment. But survival instincts die hard — can the industry…
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Breaking Free From GAM: How Publishers Are Reclaiming Transparency, Data And Profitability
Publishers are rethinking their reliance on Google Ad Manager. Learn why more teams are reclaiming transparency, data ownership, and profitability by building independent, open-source ad tech stacks beyond the walled garden.
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From Ads To Transactions: Why Programmatic Display Is Ending And How Publishers Can Evolve
The digital publishing industry is at a decisive crossroads. The era when publishers could rely predominantly on programmatic display advertising as their economic backbone is rapidly ending.
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The Digital Ad Ecosystem Is A Black Box
When a company signs over a significant chunk of cash to their chosen ad network, they have no real control or insight into where their ads ultimately appear.
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The One Number That Every Publisher Should Demand From Their Ad Providers
If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. But Cody Bye says publishers should ask for gross revenue.
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