The Digital Ad Ecosystem Is A Black Box
When a company signs over a significant chunk of cash to their chosen ad network, they have no real control or insight into where their ads ultimately appear.
Read MoreWhen a company signs over a significant chunk of cash to their chosen ad network, they have no real control or insight into where their ads ultimately appear.
Read MoreIf you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. But Cody Bye says publishers should ask for gross revenue.
Read MorePrebid’s Transaction ID change sparks debate over publisher innovation vs. open standards, raising questions about transparency and interoperability. Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, shares his insights.
Read MoreJake Sullivan, who serves as senior director of ad monetization, U.S. News & World Report is blending user experience, data strategy and advertising performance to connect with their audience.
Read MoreJared Collett at Major League Fishing came up with a JavaScript snippet that pauses refresh if the ad isn’t in view. It shot their viewability up from 55% to 89%.
Read MoreIn this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields.
Read MoreThe rise of sell-side curation is a response to signal loss and a strategic reorientation of the programmatic ecosystem, one that unites data fidelity, cost efficiency and omnichannel scale in one fell swoop.
Read MoreThe New York Times’ Robyn Roberts shares how her team is using curation and partnerships to position its ad inventory as premium and drive sustainable revenue growth.
Read Morellms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash.
Read MoreSupply-side platforms are experiencing a reckoning. After years of coasting on the industry’s growth wave, they’re waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.
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