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order management

Liberate Ad Ops By Integrating Automation

In contemporary ad ops, the repetitive and voluminous tasks we handle remain huge—whether they are performed in-house or outsourced. Just beginning to integrate automation will significantly reduce ops’ trafficking time and free them up for more valuable analysis and client care.

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Webinar Replay: Injecting Agility to Seize New Revenue Opportunities

An ever-shifting digital advertising landscape offers challenges aplenty for publisher revenue professionals—but it also brings countless opportunities to boost the bottom line. Taking advantage of these openings requires flexibility in your operations—how can you inject agility into your team and tech to realize your revenue potential, manage margins, and ensure…

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Chasing Down the Runaway Media Sales Train

Life comes at you fast—in no area is that truer than media sales. The last few decades have a been a roller coaster of disruption, and it doesn't look like the industry will get a chance to catch its breath anytime soon. As a guide to keep pace with this…

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Webinar Replay: Easy-to-Implement Automation

Automation can be as easy as 1, 2, 3… Whether they involve campaign setup, creative management, or reporting and reconciliation, manual and mundane tasks siphon away enthusiasm from your ad operations team. Worse, they distract your best producers from initiatives like customer success that truly move the needle. Integrating more…

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A Road Map For OMS Migrations

We know some of you are still patting yourselves on the back for coming out the other end of the GDPR launch unscathed, but this is ad tech, folks—the next crisis is always coming sooner than you expect. The sunsetting of Google's order management system DSM means an order management…

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