Emodo SSP Survey Says Marketers Crave Innovation
The status quo for SSP protocol is no longer working. According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.
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Celebrating AAPI Heritage Month: Glenda Bautista-Baker on Finding Beauty and Truth in Misfortune
With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it's the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. In honor…
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How Generative AI Can Generate Revenue For Pubs With Admiral’s VRM
What if an ad tech company could figure out a way to enhance their offerings with generative AI to provide publishers with incremental revenue? Well, that’s exactly what Dan Rua, CEO, Admiral, the Visitor Relationship Management (VRM) Company, told me his company is offering publishers through their platform. Learn how…
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Solving the Long-tail’s Addressability Issue
Publishers on long-tail sites face several challenges related to addressability, including the difficulty of attracting advertisers to their sites due to the lack of addressable data, lower advertising rates, and data privacy regulation challenges.
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Ex.Co Gets Into the AI Content Recommendation Business: A Chat with CEO Tom Pachys
AdMonsters spoke with Tom Pachys, CEO and Co-Founder, EX.CO about the launch of the ad tech company's new AI-driven content recommendations and premium video libraries for publishers. We also discussed how they increase value for publishers by streamlining the supply path, and how AI can help fix ad tech's sustainability…
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A Mission to Help Publishers Adapt and Thrive in an Ever-changing Digital Media World — A Q&A With Jana Meron
Jana Meron started Lioness Strategies to bring her expertise to more than just one company. She is concerned that the cookie's death will harm journalism, the open web, and consumers' ability to access trustworthy information.
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Thriving on the New Internet
These privacy concerns — AI innovation, the impending cookiepocolypse, Big Tech vs. DOJ, revolving ad spend slowdowns — all promise to shake things up further. And along with the new internet will come a new advertising ecosystem. Are publishers equipped to handle what’s coming next? The short answer is no,…
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The Importance of Black Media and Sharing Your Wealth: Cedric J. Rogers, Culture Genesis Inc.
From creating startups to owning one of the largest Black-owned digital networks with Youtube ad sales rights, Rogers has always invested in the Black community and ensured that others benefited from the wealth and resources he acquired. To honor his legacy and the history he continues to make, we chatted…
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What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer
The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. For this reason, AdMonsters sits down with thought leaders within the sector who are doing the work of pushing the envelope and innovating so that we can share their…
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Why Publishers Need to Future-Proof Their Businesses With Newsletters: Q&A With Passendo’s Anders Rasmussen
Given that ad spend will continue its slow descent well into 2023, and direct sales are making a comeback (for some, they never left) — email newsletters provide advertisers with premium advertising inventory that reaches a highly engaged audience.
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