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Ops in Question

Ivan-Ivanov-COO-PubGalaxy

Balancing Ad Ops in Unstable Times

Current conditions are presenting publishers with a unique conundrum. There are huge traffic spikes offering an opportunity to super-size digital media monetization. But to harness it, they must first tackle the COVID-19 disruption to advertising budgets and their internal resources. We spoke with Ivan Ivanov, COO, PubGalaxy, about what publishers…

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