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analytics

How Publishers Increase Revenue With Audience Segmentation

More than ever, audience segmentation is a viable path to increasing revenue for publishers, especially publishers who can effectively leverage first-party data both on-site and off-site. That was an essential piece of Madhura Sengupta’s —former Director of Ad Product Technology at Edmunds.com—talk, “Mastering the Sell Side and Buying Side of…

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The Unsung Heroes of the Advertising and Media World

Professor Bob Pearson, former Chief Innovation Officer at W2O Group and current Senior Advisor, kicked off the Publisher Forum in Austin last week with a comprehensive keynote detailing the concepts of Storytizing—moving beyond campaigns to true cross-media engagement—and Audience Architecture—an advanced model for deriving insights from user bases. However, his…

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PubForum Austin, TX 2018: The Tweet Wrap-up

Publisher Forum Austin was about "Defining the Future of Digital Media" in Austin. Monday's keynote from Bob Pearson, senior advisor, W2O group taught us that the future of advertising might rest on taking earned and shared media into true consideration to better understand how audiences work and how we should…

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Blow Up Revenue in Q4 and Stay High in Q1

If the fourth quarter is a revenue party that's completely off the chain, the first quarter tends to be hangover that purges the depths of your soul. But what if we were to tell you that the bangin' party doesn't have to end? Check out our webinar with Roxot in…

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Cooking With Anarchy at Blockchain Xplore

Gavin Dunaway went to the recent Blockchain Xplore conference in New York a couple weeks ago, and here's what he saw and heard. For one thing, blockchain technology is being rolled out seemingly in a parallel way to how the internet was. For another, the need to clean house in…

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The Washington Post Talks About the DSM Flip

We all know Google plans to sunset DSM in 2019, and their publisher clients need a game plan for getting set up with a new OMS Jessica Titmus of the Washington Post shares advice on managing that OMS migration, looking at the Post's experiences migrating from DSM to Operative.

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AdMonsters Webinar: Future-Proof Your Rate Card (Video)

Did you miss our webinar this week, featuring experts from Condé Nast, The Boston Globe, DMW Media Works and our sponsor FatTail talking about creating the rate card for today's needs? Never make the mistake of missing another! But you can re-watch the whole thing at your convenience, right here.

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Slides of Our Lives: Why the Fall (in Revenue)?

In last week's webinar that AdMonsters hosted with sponsor Roxot, "Measuring Up to Revenue Analytics," we got into a new meaning of "WTF." As presenters Alex Kharitoshin (from Roxot) and Bodhi Short (from Cordless Media) explained, sometimes "WTF" stands for "Why the fall (in revenue)?" or "Where's the fill?" In…

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