Is contextual scalable? How can publishers prove performance? Does contextual need to be standardized? In this video from Publisher Forum Virtual 2021, Scott Messer, Senior Vice President, Media, Leaf Group speaks with Emily Healy, Director, Digital Standards, Publicis Media about all of these topics and more.
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We've been wondering if this rush of ad dollars coming into the audio pipeline and move to streamline the ad supply chain with programmatic is opening the door for fraud to invade the quickly growing podcast and audio advertising ecosystem. So, we turned to Ryan Adams, SVP of Partnerships at…
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A couple of weeks ago, we hosted a ThinkTank with AdPushup and a group of Monsters to discuss latency, UX, and their impact on revenue. The conversation quickly evolved into how the cookie's demise might affect latency, UX, and by extension, revenue. AdPushup's Director of Publisher Development, Dikshant Joshi, shared some…
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With the pandemic putting a lot of digital media and ad tech companies in a black hole, SPACs are providing these companies with a means of digging themselves out. To gain a deeper understanding of SPACs, why they're trending now and how they can help digital media and ad tech,…
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The announcement that Google won't replace third-party tracking cookies with alternative identifiers has set off alarms throughout the industry. But maybe, instead of being fearful about what comes next, it's time to welcome the challenge and get more creative about how we all plan for the future of digital advertising.…
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In celebration of International Women's Day and Women's History Month, we reached out to Brenda Salce-Garcia, Senior Vice President, Global Customer Success, Operative and Co-founder & Empowerment Partner of TechBae, a community-driven organization that brings together women from leading ad tech and media companies to lift up and empower one…
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Now with the recent influx of premium streaming services like Disney+ and HBO Max, along with changing CouchSurfing consumer behaviors brought on by the Pandemic, it looks like OTT is really set to take off. In fact, according to North America OTT TV & Video Forecasts report from analyst firm…
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We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue to provide you with the same high-quality content and experiences that you’ve become accustomed to.…
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With the impending death of the cookie, there's been a spate of email newsletter acquisitions (and launches) signaling a renewed interest—from publishers and marketers alike—in the channel's potential for improving first-party data strategies and growing revenue, while at the same time building deeper and more engaging relationships with audiences. We…
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Data Privacy Day is Jan. 28. We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her and how publishers and advertisers can work together to guarantee scale in a cookieless advertising environment while also ensuring consumers' privacy.
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