Now that the dust has settled after AdMonsters Singapore we reflect back on some of the learnings that came from the event and where we as an industry need to get to in order to make the progress we all know we’re capable of.We sat down with AdMonsters Singapore keynote…
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Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right –…
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It’s a debate that will go on forever, one that I have with my musician friends every few months – who’s the greatest (rock) band that came out of Boston? The old-schoolers are quick to finger Aerosmith (particularly the first few albums) or perhaps the obviously named Boston (it’s more than…
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Bain and Co. is getting a bad rap. There it is, I’ve said it. Might not be the coolest thing to say these days, but if you’re in the digital marketing, commerce or measurement business, you’re in a business that Bain has very positively affected. It’s time for the media…
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Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right –…
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The world is glued to the Summer Olympics action in London, gazing in wonder as competitors put the human body and spirit to the test. Of course, while these athletes have poured hellacious amounts of blood, sweat and tears into training for this moment – but could they meet the…
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Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right –…
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In previous posts here on AdMonsters I introduced the notion of "audience efficiency’ in targeting and shared some key findings about third-party data from more than 200 client studies. But what does it mean directly for advertisers and their first-party data? Does efficiency vary between industries and between advertisers in…
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Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I…
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When I first heard about second screen companion app Squawka I could barely contain my excitement. As a football (ahem soccer) enthusiast I've always been keen on the stat side of the game and Squawka looks set to be a stat monkey's dream. I sat down with the CEO & co-founder to…
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