The AdMonsters Daily Digest – Friday 3 August 2012

Video RTB, Facebook's Response, IP TV and More

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.

We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

Facebook responds

After damming news in the press suggested that up to 80% of clicks on Facebook advertising are coming through automated bots Facebook has refuted the claims and hit back. Read their response on The Drum. 

Targeted by TV

Tivo and Datalogix have partnered up to allow advertisers to target users online based around their viewing preferences. The future is now or flash in the pan? Read more on Ad Age

IP TV Continiues to Grow

The conversation of ‘how do we take the budget from TV’ has shifted to ‘how do we share in this budget’ due to the prominence of IP Connected TVs and the possibilities they now offer the digital/TV savvy marketer. Read more on the rise of the ‘new TV model’ on Nielson’s blog

Realizing the RTB Video Opportunity

TubeMogul have clubbed together with Forresster’s renowned research team to peddle the virtues of the Video RTB market in an attempt to stimulate demand. Read three key reasons brand marketers need to embrace RTB here

App Ad Revenue Set to Double

Advertising and Analytics firm Flurry predict that revenue from apps will double this year to almost $2bn. Get more stats than you can handle on the increasingly important app market here.