The AdMonsters Daily Digest – Thursday 2 August 2012

Google Goggles, PubMatic's Latest Addition, Display & Mobile Stats and more

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.

We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

Double Dip Doesn’t Diminish Display

Online and mobile advertising have posted strong figures despite fears over spending according to the IAB. Online advertising posted a record $8.4bn (YOY increase of 15%) with mobile posting a strong $1.6bn (YOY increase of 149%). Get the whole story on Digital Doughnut

It’s the Year of Mobile – Again

But this time for real reports Digital Doughnut. Better creative on better devices means that now is the time for marketers to take advantage of this mass medium. Read more here

Facebook Lowers Anti-Google Stance

It’s happened, Facebook have allowed Google’s DoubleClick onto their platform to provide ad impression tracking for the Social Media giant. Could this be the start of something beautiful between the two internet heavyweights? Read more on Ad Exchanger

PubMatic Adds Shiny Ads

SSP PubMatic and Shiny Ads, the leading premium inventory automation advertising technology company have announced that PubMatic has made available the Shiny Ads’ self-serve advertising platform to PubMatic publishers – how does it effect you? Read more on

What’s Next For Private Exchanges?

The Private Exchange needs to evolve beyond simply selling remnant inventory according to Digi Day. Read Andy Manfried CEO & Founder of Lotame’s thoughts on the matter here

Google Goggles with Jack Myers

AdMonsters’ friend and digital media heavy weight Jack Myers takes a spin with Google’s new toy. Watch the fascinating video here