Life comes at you fast—in no area is that truer than media sales. The last few decades have a been a roller coaster of disruption, and it doesn't look like the industry will get a chance to catch its breath anytime soon. As a guide to keep pace with this…
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2020 is bringing changes to data, privacy, and transparency, and publishers are faced with navigating an uncertain future. With Google's unified pricing rules and move to first-price auctions, new (and upcoming) data and privacy regulations, and the potential of a cookieless ecosystem, publishers are feeling the pressure to adjust their…
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The question long asked at AdMonsters events: why does the ad quality burden falls solely on publishers? Fortunately, that weight is finally being shared by others in the supply chain. Slowly but surely, exchanges and SSPs are starting to take responsibility when it comes to supporting ad quality in the ecosystem.…
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There were quite a few recurring themes that emerged from last week's Advertising Week New York 2019 (henceforth referred to as #AWNewYork) that struck me as being of great interest to folks in the ad operations and ad tech communities. So after gobbling up all of the information and digesting…
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Fill rate is a crucial metric for publishers, who are constantly tracking all the factors that affect it. But which factors matter the most—ad quality? Floor levels? This quick survey aims to find out.
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Amanda Martin, VP of Enterprise Partnerships at Goodway Group, always knew she wanted some kind of future in advertising but it was the technology innovation that kept her there. During her keynote address, “Pubs and Agencies: Strange Bedfellows, Strategic Partners” at Publisher Forum in Scottsdale on Monday, November 4, 2019,…
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Remember the Sizmek debacle? This awkward state of affairs really got me thinking about the word “partnership” and how disposable a word it has become in our industry, says AdMonsters Chairman, Rob Beeler. Someone can have 10-to-15 header-bidding “partners,” but all that means is you’ve got contracts with that number…
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Automation can be as easy as 1, 2, 3… Whether they involve campaign setup, creative management, or reporting and reconciliation, manual and mundane tasks siphon away enthusiasm from your ad operations team. Worse, they distract your best producers from initiatives like customer success that truly move the needle. Integrating more…
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Producing the highest bid from demand sources ultimately leads to increased latency, given the amount of time it takes for multiple auctions to take place at once. A recent report from MonetizeMore shows exactly how publishers who set aggressive timeouts—around 500-600ms—to improve page loads end up missing out on the…
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Before the news of Google’s ad department reorganization broke, publishers had already been getting quite itchy over the machinations of Google Ad Manager. Now outgoing Director of Product Development Jason Bigler officially announced in a blog a few weeks ago what publishers had been hearing from their GAM account managers: the…
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