Programmatic Video in Bloom: Talking VPAID, VAST 4.0 and More With VertaMedia’s Alex Volker
The prognosis for programmatic video looks pretty bright: eMarketer estimates that ad spend will hit $5.37 billion in 2016, which is more than 50% of total predicted digital video ad spend ($9.59 billion). However, the current situation is a bit cloudier: issues with latency and standards are making premium publishers…
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