Click Here to Download the Report From the very beginning of AdMonsters Screens in London last November, BBC Worldwide’s Tom Bowman made it clear: TV is not going anywhere. Perhaps a few years before, digital advertising folks had been intrigued by digital video becoming the great slayer of the…
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People work in unique and fascinating ways; and, AdMonsters wants to highlight the creative methods that ad-ops professionals use to run their businesses and operations. Called "Monster In the Mirror," each week we showcase how industry leaders work -- from their favorite organizational tools and technologies to their favorite ad-ops…
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In a year where it’s been pretty much agreed by everyone that nothing of cultural importance is going to happen, we’re going to have to rely on slightly different talking points to keep us interested in a potentially very dull year - and one of these could be Ad Visibility. Ok,…
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The Weather Outside is Frightful, but Sonoma Is So DelightfulAnd we’ll be letting it flow rather than letting it snow! The cold temperatures of Silicon Alley have much of the AdMonsters team huddled against our SAD lamps, dreaming of the greener pastures to come when we head to Sonoma for…
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“We routinely sell out our site inventory,” a senior ad ops professional tells us. “Our value proposition is our audience, which our advertisers can still reach – just on different properties across the Internet.”Hence why her site launched a new audience extension program right before summer 2012. But this wasn’t…
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It’s a common adage in retail (brick and mortar as well as digital) that the customer doesn’t cease to exist once he/she leaves the store. The same logic applies to digital publishing: when someone exits a media company’s digital property, that user doesn’t vanish into thin air, and neither does…
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AdMonsters Strengthens Global Reach In Serving Digital Strategists AdMonsters Partners with Rising Media to Produce AdMonsters Conferences in UK and Europe SAN FRANCISCO - JANUARY 23, 2013 - AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today…
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Many leading digital publishers are meeting the challenge of growing revenues with varying degrees of success. However, one challenge that remains a constant is the ability to grow profitability at the same rate or faster than revenue.The predominant focus of many leading organizations remains yield (or eCPM). Adroit sales and…
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While RTB may be nearly ubiquitous among U.S. publishers these days, adoption of the technology across the Atlantic has taken a much more leisurely pace. This isn’t that surprising considering that issues from privacy to highly localized markets make integrating automated selling systems across the European landscape a seemingly Herculean…
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With the growth in digital ad spend via real-time bidding (RTB) validating its place as an established method of media buying, the debate has now turned to the likelihood of premium display inventory coming into the programmatic trading environment at scale. RTB has proven itself to offer greater efficiencies in…
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