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AdMonsters and Adap.tv’s 2013 European Digital Video Outlook: Increased Spend Drives TV/Video Alignment & Private Marketplaces

Click Here to Download the ReportFrom the very beginning of AdMonsters Screens in London last November, BBC Worldwide’s Tom Bowman made it clear: TV is not going anywhere. Perhaps a few years before, digital advertising folks had been intrigued by digital video becoming the great slayer of the TV beast…

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Beyond Borders: Publisher Audience Extension Goes Off-Site – Part 2: Old Concept, New Players

“We routinely sell out our site inventory,” a senior ad ops professional tells us. “Our value proposition is our audience, which our advertisers can still reach – just on different properties across the Internet.”Hence why her site launched a new audience extension program right before summer 2012. But this wasn’t…

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Beyond Borders: Publisher Audience Extension Goes Off-Site – Part 1: The Sell-Side Buys

It’s a common adage in retail (brick and mortar as well as digital) that the customer doesn’t cease to exist once he/she leaves the store. The same logic applies to digital publishing: when someone exits a media company’s digital property, that user doesn’t vanish into thin air, and neither does…

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RTB: Are You Not in Play, Testing the Waters or All In?

While RTB may be nearly ubiquitous among U.S. publishers these days, adoption of the technology across the Atlantic has taken a much more leisurely pace. This isn’t that surprising considering that issues from privacy to highly localized markets make integrating automated selling systems across the European landscape a seemingly Herculean…

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Roll Out the Red Carpet: Premium’s Entrance Into Programmatic

With the growth in digital ad spend via real-time bidding (RTB) validating its place as an established method of media buying, the debate has now turned to the likelihood of premium display inventory coming into the programmatic trading environment at scale.  RTB has proven itself to offer greater efficiencies in…

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