Survey Says: Ads.txt Adopted by Over Half of U.S. Publishers OpenX ran an audit on the comScore top 1,000 publishers in the U.S., and found that over 50% had adopted ads.txt. It feels like we were just saying, “Ads.txt is something that should happen in order to clean up the…
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The discussion around brand safety has risen from a murmur to a prolonged roar, and it doesn’t seem to be quieting down anytime soon. In part, that’s because more issues and more sub-threads keep getting pulled into that discussion. My colleague Gavin Dunaway wrote a bit about this recently, and…
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Facebook's Content Problem Is an Ad Problem, Too Couple fresh dispatches from the “You Can’t Automate Everything” beat: Facebook is catching heat over ads both weird and fraudulent on its platform. The Daily Beast’s Taylor Lorenz published a detailed exploration of the bizarre, impractical products (cat blindfolds? Plastic doodads of…
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The ever-changing digital advertising ecosystem has one constant: Malware. Vigilance is the onus of every publisher. Securing the digital advertising ecosystem is easier said than done. The malware emergency du jour differs—this year’s phishing scams and scroll jacking could have been last year’s mobile redirects and app auto-installs. Meanwhile, users…
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There's a lot for attendees to look for at 2017's expanded version of Ops (June 5-6 in New York), and in the interim, we have something for you to look at. AdMonsters rolled out a series of preview videos earlier this week, where you can scope out what you can…
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Malware is a blanket term that applies to any software planted on the user’s device with malicious intent. It’s come a long way from that old bogeyman of the rogue hacker launching “gotcha!” viruses, which captured the public imagination in the ‘90s. Now it’s a very different bogeyman, and malware…
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Is true programmatic reporting a pipe dream, or is it within reach? Tough question--we can lay out a road map to a programmatic reporting ideal, but it's easy to see how there might be a lot of twists and turns along that road. For a publisher, getting all the data…
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A private marketplace is an invite-only programmatic auction. A publisher sets aside certain inventory, or a group of publishers pool inventory they’ve set aside, and grants approval to certain buyers who can bid on it. In theory, PMPs were created to combine the most appealing elements of direct sales and…
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There’s a new report out from FreeWheel called "Advancing the Ad Experience," where the FreeWheel Council for Premium Video and study partner Advertiser Perceptions surveyed brand and agency execs about the ad experience in digital video, and the challenges to it. The report concluded—surprise!—that “the process and responsibility starts with…
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