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privacy

Mobile Trust: Build It, and They Will Come

Mobile’s potential beckons like a field of dreams but whether it becomes a reality depends on the ability to build consumer trust for your platform or business. Mobile usage is surging. Gartner Group forecasts mobile phones will overtake PCs as the most common web access device worldwide within the next…

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FTC: Consumer Privacy on Mobile Devices

In preparation for our upcoming AdMonsters Mobile Publisher Forum, we've interviewed Attorney Jim Elliott of the Federal Trade Commission to get a preview of his presentation on consumer privacy on mobile devices, which he will be delivering at the event. First, an intro from Jim:Maria, I appreciate this opportunity you and…

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Keeping Pace With Privacy Standards: Q&A With TRUSTe UK

Somehow on May 26, when the UK's version of the dreaded EU Cookie Directive came into force, the Internet did not crumble and burn to ashes. That could be partially credited to the last-minute (almost literally) addition of "implied consent" by the Information Commissioner, but many British publishers have had…

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The days of the desktop internet are almost over

The days of the desktop internet are almost over.The writing was on the wall back in 2010 when smartphone sales first overtook those of PCs; when Morgan Stanley predicted that mobile search would overtake desktop search by 2013; and when Apple first unveiled the iPad. Since then the trends that…

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Do Not Track Guidelines: W3C Wants Pub Ad Ops’ Take

UPDATE: The AdMonsters DNT meetup was a rousing three-hour discussion that poured over into a delightful talk over drinks. Our appreciation goes out to all who attended – including representatives from NYTimes, MTV/Viacom, A&E Networks, Clearspring, Gawker and more – with extra thanks to W3C Tracking Protection Working Group Co-Chair…

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Q&A with Nick Stringer, Head of Regulatory Affairs, IAB UK

 There still seems to be a lot of confusion regarding the ePrivacy Directive, what advice would you offer to Publishers and Data Handlers at this stage? I think there are three key things: transparency, control and education. The EU self-regulatory programme is moving forward to deliver these and – though not…

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