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Prebid Video Gets a Boost From SpotX Upping Publishers’ Header Bidding Game

It’s still early days, but video header bidding is steadily making headway—powered by the growth of Prebid and an assortment of vendors offering prebid.js bidder adapters to publishers, making the implementation of header bidding much easier. One company entering the race to advance Prebid in the video world is global…

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Feed Your Header: Talking Data for Header Optimization With Roxot and Shareably

Through header bidding, publishers aren’t just seeing more revenue from their demand partners--they’re also seeing seeing huge amounts of data. The problem is, that data isn’t always clearly understandable, and isn’t always easy to take action on it. At times, it’s not even clear where pubs should look to find…

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