Everything about:

political advertising

The Uncharted Terrain: Political Advertising in 2024’s Streaming Ecosystem

By Michael Seiman January 16, 2024

Will CTV pick the next president? To win in 2024, political advertisers must prepare to rethink decades' worth of proven strategies while maximizing their data assets to take advantage of the television's fast-evolving, advanced targeting capabilities.

Pulling the Lever on Political Programmatic: A Conversation With OPS Speaker Eli Kaplan of Rising Tide Interactive

By Brian LaRue April 29, 2016

Every major election cycle in the U.S. brings with it a volcanic eruption of media. With the presidential primaries popping off all around us, you don't need to be reminded of the sheer urgency with which campaigns have been pushing out their messages. But just so you know, political advertising…

Navigating Political Ads for the 2024 Season

November 22, 2023

A staggering $10 billion will pour into the political advertising arena with the goal of swaying American voters during the 2024 Election cycle. While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. Navigating misinformation and disinformation will be a key challenge this election…

View all playbooks...

Our subscribers are digital media and advertising technology leaders.