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order management

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Online and Offline Aligned: Condé Nast’s Print/Event/Digital Convergence

When you're as focused on digital media as we are at AdMonsters, sometimes it's important to remember the offline world still exists, and it's generating serious money for a lot of publishers who are active in it. If you're coming from the point of view of a media company with…

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Raising the Gate on Revenue Management: A Talk With FatTail on Going Beyond Order Management

The last few years have marked an exciting time for publishers' holistic revenue strategies. Programmatic channels have gained more prominence, and publishers have gone forth in search of the tech that can help them break down the siloes that had previously constricted pockets of their inventory. Of course, that process…

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Getting Your House in Order: WideOrbit Talks About Order Management as Linear and Digital Converge

More than ever, media companies offering video campaigns straddle both sides of the traditional/digital divide. In some cases, we see ad budgets shifting from TV to digital. In others, we see the opposite pattern. While that’s opened up all kinds of new opportunities for both broadcasters and publishers, the lack…

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