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order management

The Washington Post Talks About the DSM Flip

We all know Google plans to sunset DSM in 2019, and their publisher clients need a game plan for getting set up with a new OMS Jessica Titmus of the Washington Post shares advice on managing that OMS migration, looking at the Post's experiences migrating from DSM to Operative.

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Sending Out an SOS on OMS

Maybe others saw the signs before I did, but I’ll admit to being surprised this past summer when Google announced it would be sunsetting DoubleClick Sales Manager (DSM) in 2019. On top of all the other major challenges they’re facing right now—GDPR, ads.txt, contextual relevance, Facebook, etc.—more than a hundred…

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