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Don’t Be Timid About SIMID: Dragging Digital Video Standards Forward

I can’t imagine a lot of publishers crying at the funeral for VPAID (Video Player Ad-Serving Interface Definition), the IAB video standard meant to streamline the use of interactive elements in digital video that was hacked for a host of functions—some benign, others less so. With the arrival of IAB…

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Data Clarity Will Set You Free… Eventually

Between the IAB’s OpenData initiative, the LiveRamp/AppNexus-led data consortium, and a few other long-simmering initiatives (think DigiTrust), now is a great time for anyone who’s been championing data transparency. Whether these efforts are bearing fruit—that is to say, if they’re actually translating to more utility in sharing and processing data,…

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