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Best Of AdMonsters 2017

Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…

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What Is Ads.txt?

Ads.txt is an initiative the IAB Tech Lab launched earlier this year to ensure greater transparency in the programmatic marketplace by creating a record of who is authorized to sell or re-sell ad inventory. The top aim of Ads.txt is to crack down on domain spoofing, a widespread, wily and…

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What Is Malware?

Malware is a blanket term that applies to any software planted on the user’s device with malicious intent. It’s come a long way from that old bogeyman of the rogue hacker launching “gotcha!” viruses, which captured the public imagination in the ‘90s. Now it’s a very different bogeyman, and malware…

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Behind the Bot: Spider.io Video Shows How Impression Fraud Works

By Zeus, I declare this holiday Botsgiving!Although bots have long been a menace to digital media (remember click fraud?), bot fever has been spreading like wildfire across the industry this year, probably in response to some dire statistics. The latest, from Integral Ad Science, suggests 14% of all impressions out…

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