Why In-App Advertising Is Becoming Core Infrastructure For E-Commerce Ad Ops
For years, in-app advertising has been viewed by many e-commerce companies as a nice-to-have channel. Today, it has evolved into a performance-driven environment.
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Deck the Halls With Votes and Direct Mail: Mastering Holiday Campaigns in an Election Year
Direct mail offers a stable and predictable alternative amidst fluctuating digital ad rates. Unlike digital channels, where ad placements can be unpredictable and subject to rapid rate increases, direct mail provides a consistent and reliable medium. This channel's ability to lock in rates and deliver stable results makes it an…
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How CouponFollow Effectively Monetizes Traffic As a Nontraditional Publisher
With a growing audience ready to buy, coupon or deal sites can be a precious asset to advertisers. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy.
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Commerce Media Challenges and How to Overcome Them
Navigating new monetization territories is never easy but thankfully Charlene Charles, Head of Operations at DG Media Networks provided essential guidelines to motivate and help retailers win in this space. When dealing with innovation, the unknowns can be endless. You have to be able to deliver fast and efficient outcomes…
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What is the Winning Approach for Non-gaming Apps to Acquire High-value Users?
According to Sensor Tower data, over half of App Store spending in the U.S. now comes from non-game apps, and in Q2, iOS users in the U.S. spent more money in non-gaming apps than games for the first time ever.
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The 2020 Holiday Shopping Season Is Unlike Anything We’ve Ever Seen
Last year the trend was set for publishers playing a key role in ecommerce. Now, with homebound consumers shopping more online than ever, publishers are playing a critical role as we see a mass consumer shift to online shopping, with an accompanying reliance on trustworthy product reviews like Holiday Gift…
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During COVID-19, Commerce is More Important Than Ever for Publishers. Here’s What They Should Know.
Traffic is up. Ad revenues are down. COVID-19 has turned publishing on its head, and publishers are scrambling to find new ways to diversify revenues under changing conditions. It’s not impossible. It’s just different. The ever-evolving media landscape is accelerating down an unexpected course. Here’s what we can do about it.
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Thriving Through a Pandemic: 7 Lessons
It’s hard to believe it’s only been four weeks of Work From Home (WFH). The good news is that at many companies, this ‘Plan B’ for daily operations is working well. At least that's true at Digital Trends. The publisher is still producing content, delivering advertisers' KPIs, and productivity remains…
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2019’s Holiday Shopping Weekend Is a Testament to the Power of Publishers in Retail
At Digital Trends, and for publishers generally, Amazon and other online retailers are becoming a large part of an affiliate strategy which is an increasingly important percentage of publisher revenues. Here’s how we managed to drive millions in sales to Amazon and other partners without ever shipping a single product…
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Layoffs at Vox, Hires at The Atlantic, Ecommerce Success at GQ
This week's news briefs: Vox Media lays off staffers and reins in social video, The Atlantic looks to hire 100 heads, Gothamist/DNAInfo are revived by public radio stations and anonymous backers, GQ's ecommerce efforts deliver strong engagement numbers, and AT&T and Bayer both sign onto a blockchain solution for the…
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