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Best Practices For Monetizing CTV Ad Pods

Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing for pubs. We spoke with Peter Ackerman, Director of Product Marketing at…

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AdMonsters Playbook: Fill Rate Survey

On the surface, fill rate may seem like a simple enough metric—divide the number of impressions filled by the total number that were potentially available. But in reality, it’s a very difficult calculation to make, particularly with an ever-widening pool of monetization channels. To better understand the role fill rate…

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