As increasing spend flows through programmatic channels, the private exchange concept is considered a boon to both buyers and sellers through enhanced trading controls and inventory transparency. In particular, it's a convenient way for publishers to better monetize inventory headed to programmatic channels while meeting and exceeding the demands of…
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Media buyers increasingly want to target specific audiences, and are using technologies that evaluate and buy impressions based on audience data. In an advertising environment increasily based on audience segments, DMPs or data management platforms, have become an integral tool in helping publishers truly understand the value of their audiences. Publishers…
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It is not a new technique, but technological advances such as Real-Time Bidding (RTB), Data Management Platforms (DMPs) and innovative look-a-like algorithms have transformed audience extension into an impressive revenue opportunity. Publishers are the gatekeepers to a wealth of data craved by advertisers, but there is no rule saying they…
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Videoplaza have launched the findings of their study into the world of connected devices exclusively at AdMonsters’ OPS TV in New York on July 11 2012. The report is titled A Future for TV: IP-delivered video advertising in a connected worldWe’ve summarised some of the key points below but you…
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