At PubForum New Orleans, we hosted a session, Digital Media Smackdown: Buy-Side V. Sell-Side Programmatic Data Gap and how sellers and buyers can improve their practices, how the ad tech industry will look with fewer intermediaries, and how to maneuver the complex programmatic supply chain.
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ELEVATE includes an Accountability Score metric designed to assist brands in identifying new growth opportunities in media plans that drive unique audiences, minimize brand fraud and improve brand outcomes. Reach, impressions, and clicks typically define programmatic success, but with ELEVATE, brand equity and lower funnel actions are taken into play.…
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We keep hearing about how badly the digital media industry needs more conversations between the buy side and the sell side... so we decided to start one ourselves. We asked Gabe Greenberg, agency/marketing lifer, industry advisor, and CEO/Co-Founder of the GABBCON conference, to share perspectives from his extensive buy-side network.…
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