Here’s How TransUnion Is Decoding Health Data With Datavant
Datavant's irreversible, encrypted "tokens" will help TransUnion match de-identified patient demographic data with healthcare clients' first-party and licensed third-party data.
Read MoreDatavant's irreversible, encrypted "tokens" will help TransUnion match de-identified patient demographic data with healthcare clients' first-party and licensed third-party data.
Read MoreAccording to the 2022 Hispanic Market Guide, diversity within Hispanic communities impacts America’s growing multicultural mainstream. Understanding Cinco De Mayo is a good starting point for unlocking long-term growth between brands and Hispanic media publishers.
Read MoreIt was the second day of Publisher Forum Montreal 2022 when AdMonsters Publisher Forum Keynote, Sharon Harris, CMO, Ascential Digital Commerce, brought the crowd to life with her charismatic presentation and illuminating ideas about what publishers must do to survive the challenging times ahead for digital media and ad tech.
Read MoreFor years publishers have sold advertising targeted around specific content, using available first-party data as the basis for establishing value around the opportunity. That value proposition is built around the scale of the audience, which boils down to selling pageviews, impressions and clicks. But your audience is a lot more…
Read MoreFacebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product and Partner Development, tells Gavin Dunaway about how the industry has been down some similar paths already, and how Facebook's…
Read MoreAs publishing platforms and connected devices continue to multiply, remaining competitive comes into question for every video stakeholder. It’s puzzling that monolithic platform companies, such as Google, Apple, Amazon, and Microsoft, are competing for the same buyers, yet all of their platforms have apps for the competitor available in their…
Read MoreWe’ve all heard that the definition of insanity is doing the same thing over and over but expecting different results. The online ad industry is vocal about the need for more brand advertising to move online as consumers tune out offline advertising on TV and in magazines. However, even with…
Read MoreThere has been a lot of buzz lately about ad verification in the digital space. The media is writing about it, publishers and agencies are arguing about it, clients are asking questions about it, and providers are pushing it. The IAB even recently hosted a half-day conference to address this…
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