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How Can Publishers Tell a Better Audience Story?

For years publishers have sold advertising targeted around specific content, using available first-party data as the basis for establishing value around the opportunity. That value proposition is built around the scale of the audience, which boils down to selling pageviews, impressions and clicks. But your audience is a lot more…

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Measuring Brand Advertising on a Performance Basis

 We’ve all heard that the definition of insanity is doing the same thing over and over but expecting different results. The online ad industry is vocal about the need for more brand advertising to move online as consumers tune out offline advertising on TV and in magazines. However, even with…

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Audience Verification – What’s the Deal?

There has been a lot of buzz lately about ad verification in the digital space.  The media is writing about it, publishers and agencies are arguing about it, clients are asking questions about it, and providers are pushing it.  The IAB even recently hosted a half-day conference to address this…

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