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audience targeting

When They’re Available, Cookies Score More Cash

It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more popular than ever when it comes to digital ad targeting and tracking.Publishers are increasingly meeting cookie-obsessed advertisers on the programmatic playing field via private exchanges,…

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What Does ‘Audience Efficiency’ Mean?

 OPS Market's Focus On Session leader Doug Conely takes us through the concept of 'audience efficiency' in his latest blog post. Read Tribal Fusion's Senior Director for Data & Targeting ‘s piece here.  If you’ve heard me speak, internally and externally, over the last few months you will have heard…

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Interview with OPS Europe Keynote Dr Mark Grether, COO, Xaxis

Sept 20, 2011, Köln in Partnership with dmexco 2011 AdMonsters OPS Europe event on Sept 20 in Cologne has an incredible lineup of speakers on the agenda, including keynote Dr. Mark Grether, Chief Operating Officer, Xaxis. AdMonsters caught up with Dr. Mark Grether to discuss his keynote address ‘A New…

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