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attention metrics

#OPSPOV: The Obstacles to 100% Viewability

The scourge of digital advertising! The killer of revenue! The savior of our industry!Most supply-siders (perhaps grudgingly) will agree with the digital media masses that consider viewability a good thing for the industry. In a perfect world, advertisers would only be charged for ads that were seen; as the most…

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It’s About Time (as a Currency)

Believe it or not, the AdMonsters content team has been fretting about whether we have too much viewability in our OPS agenda. What? How is that possible? There is no such thing as too much viewability! Please – there sure is. Yes, viewability is the topic du jour (du année? du decáde?), and…

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