The prognosis for programmatic video looks pretty bright: eMarketer estimates that ad spend will hit $5.37 billion in 2016, which is more than 50% of total predicted digital video ad spend ($9.59 billion). However, the current situation is a bit cloudier: issues with latency and standards are making premium publishers…
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“What’s up with my fill rate? Why are the video ads loading so slow?”Those are the two questions publishers really don’t want to be asking themselves when it comes to digital video – especially if they’re dabbling in programmatic waters.High-value video inventory is the moneymaker of the moment for publishers…
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At the upcoming AdMonsters Vienna Publisher Forum, Richard Swan, Head of Advertising Operations at Hearst Magazines, will discuss the challenges and opportunities of video advertising. We caught up with Richard today to kick off a conversation about his experience in video advertising at Hearst and to get his opinion of…
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Change is in the air. The industry standards that control how supply and demand sources connect are about to be updated.New versions of both VPAID and VAST will create more opportunities to deliver engaging advertising and ensure that online video gets more investment and continues to grow its share of…
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The first advertising standards, guidelines and best practices for digital video emerged four years ago, which seems like a short time in the grand scheme of history. But technology moves at an accelerated pace, and four years is enough to make anything outdated in the ad technology space. In fact,…
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Last week, adBrite, an independent ad exchange, won a Stevie Award for the Most Innovative Company of the Year based on its 2010 launch of video pre-roll ad units. AdMonsters asked adBrite's CEO, Iggy Fanlo, a few questions about online video advertising, video standards like VAST and VPAID, video ad…
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Recently Intergi Entertainment announced their partnership with advertising technology provider ADTECH. ADTECH is powering the ad management for Playwire, an online video platform. Read the release. We spoke with Jayson Dubin, CEO of Intergi Entertainment for further details on this unique product offering and video ad serving standards.Q: Please tell…
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Last year when I first joined AdMonsters I wrote an article about the Video Ad Serving Template, commonly know as the VAST which is a XML standard proposed and maintained by the IAB. So what has become of VAST in the 12 months since? Has the industry embraced the VAST…
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Yesterday I attended the IAB Ad Operations Summit. It was a packed house which I believe demonstrates how Ad Ops is at the forefront of revenue and top of mind for digital media companies.Here are some of my key observations and takeaways from the day:Breaking down offline vs onlineToday we…
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On Wednesday I attended the Brightcove Video Monetization Summit. After a brief geeky starstruck moment - seeing Brightcove CEO Jeremy Allaire (formerly of Allaire and Macromedia) in person and resisting the urge to scream "I LOVE COLDFUSION" at him - I settled in for a long day of video learning.…
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