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CCPA

What Is the Global Privacy Platform (GPP) API v1.1?

The primary changes to the API were born from industry feedback that it needed to better support callers of the API who operate within an iframe on a web page. Version 1.1 of the API includes callback support for all commands. This allows vendors who work within an iframe to…

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What Is CTDPA?

Last week the Connecticut House of Representatives and Connecticut Senate joined forces to pass the Connecticut Data Privacy Act (CTDPA). The legislation, also known as Senate Bill 6 (SB6), awaits Governor Ned Lamont's signature to make everything 100% official. The bill is expected to take effect on July 1, 2023. 

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5 Data Privacy Trends to Watch in 2022

Preparing for privacy regulations, along with the death of the third-party cookie (and other identifiers used in targeting individuals and measuring advertising) is still as colossal a challenge as it was two years ago. So, what's coming to the data and privacy landscape in 2022? Expect more state-led privacy legislation coming…

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How AI Will Drive the Future of Advertising

If you thought GDPR and CCPA added complexity to the digital advertising ecosystem, brace yourself: they were just the tip of the iceberg. Today, 69% of countries have adopted consumer data privacy legislation, and 10% have legislation under review. Only 5% of the world has no legislation whatsoever. Do these…

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What Is the Colorado Privacy Act (CPA aka ColoPA)?

On July 7, 2021, Colorado Governor Jared Polis signed the Colorado Privacy Act (aka CPA or ColoPA depending on who you ask) into law. This makes Colorado the third state — joining California and Virginia — to pass comprehensive privacy legislation. Publishers and marketers will need to comply by July…

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How USA TODAY Sports Is Developing First-Party Authentication Strategies for Building Consumer Trust

Jason White, SVP and Head of Publishers, LiveRamp, and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, take AdMonsters Senior Editor, Lynne d Johnson, on a deep dive discussion into the world of publisher first-party authentication strategies. "If cookies were the currency before, the gold is that relationship with…

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CPRA Is Here…Here’s What You Need To Know

"CCPA does give consumers some rights and has some business obligations, but it's really a law focused on third-party data sharing. And if you look at GDPR, it's much more encompassing than that. CPRA bridges that gap," shared Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb…

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