This year's Ops showed us there are some big ways is seems like "everything is different now" in digital media, including GDPR, data partnerships, and Facebook's role. But that means there are a lot of new strategies for digital media people to plot out. Brian LaRue tells us about what…
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A new TechTarget report shows branding really makes a difference in B2B campaigns. But that requires quality data—and fortunately, publishers have that. Here's another chance for pubs to make good on the value of their data.
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"The stakes have never been higher," Nucleus President and CEO Seth Rogin says of this moment in the fight to preserve real journalism. But he's confident in advertisers' willingness to invest in quality content in quality environments. Before he speaks at Ops, we asked him to share his thoughts.
Read MoreAdMonsters May 10, 2018 Vox Media Beats the 'Branded' Buzz Armando Turco left the creative agency world to head up Vox Media's branded content studio last year. From his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel…
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The other day I published an interview with Kind Ads adviser Neil Patel on the workings of a decentralized ad network leveraging a blockchain. When I tried to boost my Facebook post of the story, the platform denied me, stating that it does not run ads related to cryptocurrencies. I pleaded…
Read MoreAdMonsters May 3, 2018 Clearing the Way for In-App Transparency To deliver on the potential of automated buying and selling in the in-app space, advertisers, publishers and our industry as a whole are doubling down on transparency initiatives that make it harder for issues like fraud to take root…
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“Digital Darwinism” aims to launch larger philosophical conversations about how technology is changing a variety of businesses from top to bottom. How does one adapt in the digital age—slowly in small increments or rapidly and dramatically? Gavin Dunaway catches up with Ops 2018 keynote Tom Goodwin to discuss the concepts…
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For years people would shoot me skeptical glances when I suggested that in the near future the majority of display inventory would be transacted programmatically—whether that meant RTB or another automated channel. But these days when I express this sentiment, more people nod their heads and scowl only because we…
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Rob Beeler learns the true meaning of rubbernecking, and he's here to tell us how it relates to Facebook's Cambridge Analytica/data privacy problems, GDPR preparation (or lack thereof), and buzzworthy tech like blockchain and AI.
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The data used for ad targeting feels more personal than ever, and the Cambridge Analytica story shows us the errors of levying personal information in ways users neither want nor expect. Publishers' job right now is to work with buy-side partners to find the right context for that personalization—and publishers…
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