May 10, 2018
 
Vox Media Beats the 'Branded' Buzz
Armando Turco left the creative agency world to head up Vox Media's branded content studio last year. From his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel at Ops on June 5, but first, read what he has to say about the action beyond the buzz-speak in branded content.
Audience Buying, Humanizing the Industry: A Chat with Cadreon's Erica Schmidt
In the latest installment of his Inside the Buy Side column, Gabe Greenberg lets us know what the heck agencies are thinking. Here, he speaks to Erica Schmidt, newly-tapped Global CEO of Cadreon, about the future of audience-based buying, the state of analytics at the agency level, and how the #TimesUp and #MeToo movements are touching agency culture.
We Need to Talk: Drew Ianni on the Big Blockchain Questions
In advance of CDX Academy's blockchain summit (May 11 in New York—there's a discount code in this article!), Gavin Dunaway asked some questions of CDX Forums Founder and Chair Drew Ianni. Check out what Ianni had to say about the misconceptions around blockchain that are holding it back... and what's next in the path toward wider blockchain adoption.
Top Stories
To deliver on the potential of automated buying and selling in the in-app space, advertisers, publishers and our industry as a whole are doubling down on transparency initiatives that make it harder for issues like fraud to take root and restore the faith in the good actors. Here’s a look at some of those initiatives.

WITH THE SUPPORT OF SMAATO
Digital Darwinism aims to launch larger philosophical conversations about how technology is changing a variety of businesses from top to bottom. How does one adapt in the digital age—slowly in small increments or rapidly and dramatically? Gavin Dunaway catches up with Ops 2018 keynote Tom Goodwin to discuss the concepts of his new book.
We caught up with Kind Ads advisor Neil Patel—cofounder of well-known brands Crazy Egg and KISSmetrics—to find out the thinking behind a decentralized ad network, as well as just how it leverages blockchain to cut out intermediaries, offer enhanced data security for pubs and advertisers, and deliver non-irritating ads.

WITH THE SUPPORT OF KIND ADS
Upcoming Events
View All
Premium Jobs
View All
Job Listings
Add A Job Listing | View All