Defining the Future of Digital Media

November 4-7, 2018 | Austin, TX

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

About

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.

Full agenda coming soon!

Registration for this event is now only $1,395 and includes:

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening Tech Crawl networking reception
  • Sponsor & attendee Monday dinner
  • Tuesday afternoon off-site activities
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference

EARLY BIRD RATES EXPIRE SEPT 29! 

Keynotes

  • Amit Chaturvedi

    Amit Chaturvedi

    EVP, Revenue Operations and Product Management
    Turner

    Blueprinting the Revenue Operations of Tomorrow

    Effecting change within a large company with a long history may not be a Herculean labor, but it’s certainly not a task for the faint of heart. Fortunately, Amit Chaturvedi was up for the challenge of expanding Turner’s revenue operations to leverage new demand channels for an ever-increasing amount of platforms. In this special keynote, Chaturvedi will detail Turner’s major operations overhaul, while sharing strategies for keeping pace with an ever-changing marketplace… Or maybe even getting ahead of it.

  • Si Brown

    Si Brown

    Founder and CEO
    Skignz

    Augmented Reality: Even Better Than the Real Thing

    Though augmented reality has quickly become a larger part of actual reality, we’re only scratching the surface of potential use cases for the technology—especially when it comes to digital advertising. Skignz Cofounder Si Brown takes us on whirlwind tour of the current coolest applications of augmented reality and expounds on how all publishers can leverage the technology in their monetization efforts.

Speakers

  • Rick Welch

    Head of Programmatic Advertising
  • Stephanie Layser

    VP, Advertising Technology and Operations
  • Emry DowningHall

    VP of Advertising
  • David Rowley

    Sr. Director, Customer Success - Digital Ad Platform Strategies
  • Jana Meron

    SVP of Programmatic & Data Strategy
    Business Insider
  • William Won

    Concert Marketplace Revenue
  • Bob Pearson

    Vice Chair and Chief of Innovation
    W2O
  • Chip Schenck

    SVP of Data and Programmatic Solutions
  • Geoff Wolinetz

    VP, Client Relationships
  • Rob Beeler

    Chairman

Don’t take our word for it. Over 98% of attendees leave with tangible learnings that they can apply in their job:

“Best event in our space. All Ad Ops people should attend, it is actionable and the only place where you can interact with your people for hours on end.”

“This is a great experience to meet other people in your same industry who are going through similar issues. It is an opportunity to learn about new solutions as well as contribute to the community.”

“It’s the one place to go and collaborate with other publishers. The learning environment is invaluable.”

“AdMonsters Publisher Forums is the place where your career takes off.”

Agenda

Sunday November 4

5:30 pm - 6:00 pm

New Monsters Welcome Session

6:00 pm - 7:00 pm

Welcome Networking Reception

7:00 pm - 9:00 pm

Opening Reception

Monday November 5

8:00 am - 9:00 am

Breakfast

9:00 am – 10:00 am

PubForum Kickoff Keynote

10:00 am - 10:30 am

General Session

10:30 am - 11:00 am

Morning Networking Break

11:00 am - 11:50 am

Breakout Sessions – Choice of 3

12:00 pm - 12:40 pm

General Session & Industry Buzz

12:40 pm - 1:40 pm

Lunch

1:40 pm - 2:20 pm

State of Ad Ops

2:30 pm - 3:20 pm

Attendee Breakout Sessions – Choice of 4

3:20 pm - 3:40 pm

Afternoon Networking Break

3:40 pm - 4:30 pm

Monday Closing General Sessions

5:30 pm - 7:30 pm

Attendee-Sponsor Tech Crawl

7:30 pm - 9:30 pm

Attendee-Sponsor Dinner

Tuesday November 6

8:00 am - 9:00 am

Attendee-Sponsor Breakfast

9:00 am – 10:00

Daily Keynote

10:00 pm - 10:20 pm

General Session

10:20 am - 10:50 am

Morning Networking Break

11:00 am - 12:20 pm

Breakout Sessions – Choice of 4

12:20 pm - 4:00 pm

Offsite Activities

11:00 am - 12:20 pm

Breakout Sessions – Choice of 4

12:20 pm - 4:00 pm

Off-Site Activities

7:00 pm - 10:00 pm

Publisher-Only Dinner

Wednesday November 7

8:00 am - 9:00 am

Breakfast

9:00 am – 9:20

AdMonsters Business

9:30 am - 10:10 am

Breakouts, Round 1 – choice of 4

10:10 am - 10:30 am

Break + Check Out of Hotel

10:30 am - 11:10 am

Breakouts, Round 2 – choice of 4

11:20 am - 12:00 pm

Attendee Roundtables

12:00 pm - 12:30 pm

Report In and Wrap-Up

Sessions

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Sunday, Nov 04

Clear filters
  1. 5:30 pm - 6:00 pm

    New Monsters Welcome Session

    Are you a Publisher Forum rookie? Come down and hear what the next few days are about—and you'll get to meet rookies like yourself.

  2. 6:00 pm - 7:00 pm

    Welcome Networking Reception

    Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

  3. 7:00 pm - 9:00 pm

    Opening Reception

    Sponsoring companies join the conversation and nosh.

Monday, Nov 05

Clear filters
  1. 8:00 am - 9:00 pm

    Breakfast

    Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

  2. 9:00 am - 9:20 am

    PubForum Kickoff

    A big hello from emcee Rob Beeler, AdMonsters Chair, who will share the house rules, introduce the AdMonsters team and give an overview of the next few days.

  3. 9:20 am - 10:00 am

    Monday Keynote: Forget Advertising—Let’s Talk Storytizing

    To truly grasp their role in helping brands effectively reach their target audiences, digital media companies must first understand how marketing strategies have evolved to deliver comprehensive messaging across seemingly countless platforms. W20’s Bob Pearson argues that advertising has given way to Storytizing, in which brands leverage their data stores to match content and creative with audiences no matter where or what their doing. This isn’t only a leap forward for marketers, however—Storytizing also enables publishers to be better engage both their advertisers and their audiences.

  4. 10:00 am - 10:20 am

    Chairman’s Corner With FreeWheel’s Geoff Wolinetz

    In this candid conversation on the digital video space, AdMonsters Chairman Rob Beeler and FreeWheel VP of Client Relationships will discuss programmatic video, connected TV, digital ad insertion, and more buzzy topics.

  5. 10:20 am - 10:40 am

    OpenX Opens Up Auction Dynamics

    Beyond private marketplaces and adjusting floors, how can publishers leverage bid optimization?

  6. 10:40 am - 11:00 am

    Morning Networking Break

  7. 11:00 am - 11:50 am

    Publisher Session 3: The Mobile App Situation

    Although apps seem to be the preferred way for mobile users to digest content, monetizing them continues to be a royal pain thanks to technical challenges (argh, not another SDK!), lackluster creative, and a lack of competitive demand offerings. But there are glimmers of hope in regards to programmatic and native—Flipboard’s Rick Welch leads us through the current state of mobile app monetization and keys in on the technology that will drive the space forward.

  8. 11:00 am - 11:50 am

    Publisher Session 2: Niche Audiences at Scale

    As marketers strive to reach more and more niche audiences while maintaining high-enough performance to warrant large media spends, publishers and tech providers alike need to build scalable systems to support these requests. How do you organize a large audience base in a way that allows for even the most niche audiences to be targeted, but leave room for optimization and opportunity for unique reach? Vox Media's Will Won, Manager of Operations at Concert, shares his insight into managing an audience portfolio that yields over 200 million monthly uniques across the industry’s most prestigious editorial brands. He’ll walk through learned best practices when it comes to third-party layering and how building smart first-party segments has been a productive solution for both marketers and the business.

  9. 11:00 am - 11:50 am

    Publisher Session 1: How Evolved Is Your Ops Team?

    Most ad operations departments have come a long way from the early days as title-less firefighters. However, have we actually evolved into our peak form (for the moment!), or are we still struggling up the ladder? In this highly interactive session, Intersection’s Adrian D’Souza will outline the history of ad operations over the last 20-odd years while asking the audience to evaluate their departments’ progress and what it will take to get to the next level.

  10. 12:00 pm - 12:20 pm

    Question the Tech: Round 1

    What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments. This time: MetaX, Index Exchange, FatTail, AppNexus, PowerInbox

  11. 12:20 pm - 12:40 pm

    IAS on the Future of Viewability and Invalid Traffic

  12. 12:40 pm - 1:40 pm

    Lunch

    After a crazy morning of content, we bet you could use a bite!

  13. 1:40 pm - 2:10 pm

    Digital Media Leadership Awards Panel

    Recipients of the Digital Media Leadership Award are chosen based on career trajectories, department success under their leadership and their general strides in taking ad operations to the next level of importance within an organization. They inspire ops professionals with their personal achievements while offering keen insight on the present and future ops situation. Austin's recipients will take to the stage to discuss how ops has driven their career, what's occupying most of their time at the moment, and the top trends on their radar.

  14. 2:10 pm - 2:30 pm

    Verve on How Location Data Is Changing Advertising

  15. 2:40 pm - 3:30 pm

    Publisher-Sponsor Session: Why Not Launch a Startup?

  16. 2:40 pm - 3:30 pm

    Publisher Session 3: Hear the Good Word About Audio Ads

  17. 2:40 pm - 3:30 pm

    Publisher Session 2: The User Value Project—Rate Card of the Future?

    The brief history of digital advertising is filled with obsession over CPMs and revenue per page. But now that we have both the data and the technology to finely parse them, shouldn’t publishers be considering the value of actual users—the worth per page view and even their long-term business prospects? News Corp’s Stephanie Layser takes you inside her massive user value project and expounds on its potential for programmatic, placement decisioning, bid optimization, and even the rate card.

  18. 2:40 pm - 3:30 pm

    Publisher Session 1: How Your Workflow Get Its Groove Back

    With ever-expanding channels and products being poured into your processes, it’s easy for your workflow to transform from a well-oiled machine into a unmanageable monster in a short time. Now thriving after a major overhaul, Advance Local's David Rowley will share lessons learned from the experience, and strategies for developing workflow that stays resilient in the face of constant change.

  19. 3:30 pm - 3:50 pm

    Afternoon Networking Break

  20. 3:50 pm - 4:10 pm

    Question the Tech: Round 2

    AdMonsters Chair Rob Beeler and Editorial Director Gavin Dunaway get the industry lowdown during these brief interviews with sponsoring tech providers. This round: AppNexus, Simplaex, and boostr

  21. 4:10 pm - 4:40 pm

    Publisher Panel: What's Next for Programmatic

    Header bidding, server-to-server, unified auctions—what will be the biggest trends in the programmatic space rolling into 2019?

  22. 4:40 pm - 4:50 pm

    Monday Wrap-Up

  23. 5:30 pm - 7:30 pm

    Publisher-Sponsor Tech Crawl

    In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during the Attendee-Sponsor Dinner.

  24. 7:30 pm - 9:30 pm

    Publisher-Sponsor Dinner

    A gourmet meal enjoyed by attendees and sponsoring tech provider together, accompanied by music and... surprises?

Tuesday, Nov 06

Clear filters
  1. 8:00 am - 9:00 am

    Breakfast With Sponsors

  2. 9:00 am - 9:50 am

    Augmented Reality: Even Better Than the Real Thing

    Though augmented reality has quickly become a larger part of actual reality, we’re only scratching the surface of potential use cases for the technology—especially when it comes to digital advertising. Skignz Cofounder Si Brown takes us on whirlwind tour of the current coolest applications of augmented reality and expounds on how all publishers can leverage the technology in their monetization efforts.

  3. 9:50 am - 10:10 am

    Industry Buzz

    Editorial Director Gavin Dunaway teams up with The Media Trust to file through the most pertinent topics in ad tech, including regulatory issues, blockchain, invalid traffic, redirects, and more.

  4. 10:10 am - 10:30 am

    PubMatic Sounds Off on Private Marketplaces

  5. 10:30 am - 10:50 am

    Networking Break

  6. 10:50 am - 11:10 am

    Question the Tech: Round 3

    AdMonsters Chair Rob Beeler and Editorial Director Gavin Dunaway get the industry lowdown during these brief interviews with sponsoring tech providers. 

  7. 11:10 am - 11:30 am

    Instart Logic on Driving Greater Ad Performance

  8. 11:40 am - 12:30 pm

    Panel Breakout 2: Advanced Programmatic

    You got takes on header integrations, PMPs, data targeting, or anything else programmatic? This is the place where you BRING THEM.

  9. 11:40 am - 12:30 pm

    Panel Breakout 1: Direct-Sold Ad Ops

    Where the real work gets done! We'll dive into workflow, trafficking and discrepancies, client services, dealing with sales, and much more.

  10. 11:40 am - 12:30 pm

    Panel Breakout 3: Video Views

    Video specialists gather round to chat programmatic, metrics, dynamic ad insertion, OTT, and much more.

  11. 12:30 pm - 5:00 pm

    Off-Site Activities

    Let's get out of this hotel and enjoy some local treasures! The sponsors join for a variety of fun trips and activities including kayaking/rafting; hiking (with falcons!); axe throwing and archery; zip-lining and beer-tasting; fly-fishing; and horse-riding.

  12. 6:30 pm - 10:30 pm

    Publishers' Night Out

    Publishers take a field trip to enjoy a scrumptious meal in a stunning locale.

Wednesday, Nov 07

Clear filters
  1. 8:00 am - 9:00 am

    Breakfast

  2. 9:00 am - 9:20 am

    AdMonsters Business

    There's a lot going on at AdMonsters—webinars, surveys, meetups, oh my!

  3. 9:30 am - 10:10 am

    Publisher Breakouts Round 1: OTT; Measuring Team and Individual Success; Programmatic Sales Education and Strategy; Data Management Post-GDPR

  4. 10:10 am - 10:30 am

    Networking Break and Check Out of Hotel

  5. 10:30 am - 11:10 am

    Publisher Breakouts Round 2: Header Bidding vs. S2S; Hiring and Training; International Traffic; Connected TV Inventory

  6. 11:20 am - 12:00 pm

    Publisher Roundtables

    Discuss a variety of topics with your peers:

    1. Hiring and Training
    2. Viewability and IVT
    3. Workflow and Order Management
    4. Account Management/Client Services
    5. Ad Quality and User Experience
    6. Reporting and Reconciliation
    7. Blockchain and Emerging Tech
    8. Data Management and Alliances
    9. Vendor/Partner Management
    10. GDPR and Other Regulations
    11. Social
    12. Branded Content and Creative Studios

  7. 12:00 pm - 12:30 pm

    Report In and Wrap-Up

    Let's shut this mother down with a recap of the breakout sessions and roundtables.

Location

Hyatt Regency Lost Pines Resort & Spa

575 Hyatt Lost Pines Rd
Cedar Creek, TX 78612
(512) 308-1234

*Rooms at the special AdMonsters group rate must be booked when you book your AdMonsters Publisher Forum registration. 

Networking

Our Networking events are where Publisher Forums go from conference to full-scale event experience: 

Opening Reception for Attendees | Sunday – 6:00-7:00 PM
Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | Sunday – 7:00-10:00PM
Meet. Mingle. Kick of the Publisher Forum with your fellow Ad Ops brethren.

Attendee-Sponsor Tech Crawl | Monday – 5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

Attendee-Sponsor Dinner | Monday – 7:30 – 10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!

Off-Site Activities | Tuesday – 1:00 – 4:00/5:00PM
Your brain needs a little break after all this thinking! Enjoy all that Austin offers with activities that range from adventurous to enriching. You’ll make connections that will last long past the adrenaline rush.

  • Whip & Neigh Neigh (horseback riding)
  • River Ramble (kayaking or rafting) 
  • Zip & Sip (ziplining and beer tasting)
  • Shooting & Sharp Things (axe throwing, archery, trap shooting)
  • Tie & Fly (fly fishing)
  • Hawk Walk (falconry)

Check out full descriptions of the Austin activities

Publisher Dinner | Tuesday 7:00 – 10:00 PM
Look forward to an unforgettable meal to top off a memorable day. AdMonsters has found a gorgeous local spot for attendees to enjoy first-class food and beverage, as well as the good company of your ad ops peers.

Who's Attending

Sponsors

FAQ

Who attends Publisher Forum?

AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

 

What should I expect at the Publisher Forum?

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Sessions led by ad ops leaders who are also part of the AdMonsters community
  • Breakouts covering a wide variety of focused and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

 

Why should I register early?

Two reasons:

  • The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to keep the conversations open and flowing   

 

IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.

 

Cancellation Policy

All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.

 

IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.