To deliver on the potential of automated buying and selling in the in-app space, advertisers, publishers and our industry as a whole are doubling down on transparency initiatives that make it harder for issues like fraud to take root and restore the faith in the good actors. Here’s a look at some of those initiatives.
“Digital Darwinism” aims to launch larger philosophical conversations about how technology is changing a variety of businesses from top to bottom. How does one adapt in the digital age—slowly in small increments or rapidly and dramatically? Gavin Dunaway catches up with Ops 2018 keynote Tom Goodwin to discuss the concepts of his new book.
Struggling to manage exploding data, integrations and reporting? In our next webinar on Thu., May 10, Kim Foster (Bustle), Sergei Bachtin (The Economist) and folks from the Operative team will discuss real strategies for reigning in those complications so you can meet your business goals. Sign up for the webinar now!
We caught up with Kind Ads advisor Neil Patel—cofounder of well-known brands Crazy Egg and KISSmetrics—to find out the thinking behind a decentralized ad network, as well as just how it leverages blockchain to cut out intermediaries, offer enhanced data security for pubs and advertisers, and deliver non-irritating ads.
