AdMonsters September 9, 2022 Misinformation Kills Brand Favorability, Consumers Are Not Here for it The findings of a recent IAS report, Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally…
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September 06, 2022 Things Are Heating up With Apple ATT & Meta FTC Lawsuit Puts Consumer Rights First Around the Water Cooler Apple’s Ad Tech Battle with Meta Comes to a Head Apple’s takeover of Meta’s ad tech empire has been years in the making, but the tech company might…
Read MoreAdMonsters September 1, 2022 In an Ever-Changing Advertising Ecosystem, Collaboration Is Key to Staying Afloat With an eye toward developing a well-rounded revenue strategy, publishers are seriously thinking about how content and technology provide them with the necessary building blocks to provide a great user experience that will also…
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August 30, 2022 JCPA Could Bring Power Back to Pubs Looming Recession Reduces Ad Spend IAB Tech Lab's Ads.txt Updates Are Live Around the Water Cooler JCPA Might Bring Power Back to Publishers and Support the Battle for Privacy A group of bipartisan House and Senate lawmakers has taken a…
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During our Aug. 31, 2022 webinar, “How Publishers Can Use Data to Close More Deals With Advertisers,” Admonsters chatted with Stephanie Mazzamaro and Thomas Baart, about how they used their partnership to increase audience size by 22X, increase RFP win rate by 31%, and use first-party data to drive 94%…
Read MoreAdMonsters August 26, 2022 Publisher Forum Keynote: 9 Illuminating Ideas to Keep Pubs Innovating From Ascential's Sharon Harris It was the second day of Publisher Forum Montreal 2022 when AdMonsters Publisher Forum Keynote, Sharon Harris, CMO, Ascential Digital Commerce, brought the crowd to life with her charismatic presentation and…
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August 22, 2022 Retail Media Is Second Fastest Growing Major US Ad Channel Walmart adds Paramount+ to Streaming Service Say No Go: AppLovin Deal With Unity Around The Water Cooler Retail Media Ad Spend Expected to Reach $61 Billion by 2024 Retail media is continuously on the rise, and most…
Read MoreAdMonsters August 11, 2022 Political Ad Spend Going Up: What Publishers Should Consider Before Running Them This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic…
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In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual events. The evolution of the company sets a standard for publishers who are looking to broaden their…
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Come Tuesday morning, Sharon Harris, CMO at Ascential digital, graced the stage. Harris spoke on the significance of brand marketing today and retail media spend in an ever-changing ad technology space.
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