August 26, 2022
 
Publisher Forum Keynote: 9 Illuminating Ideas to Keep Pubs Innovating From Ascential's Sharon Harris
It was the second day of Publisher Forum Montreal 2022 when AdMonsters Publisher Forum Keynote, Sharon Harris, CMO, Ascential Digital Commerce, brought the crowd to life with her charismatic presentation and illuminating ideas about what publishers must do to survive the challenging times ahead for digital media and ad tech. Read more.
Publisher Forum Keynote: Complex Networks' Justin Killion on Mastering Revenue Diversification
In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual events. The evolution of the company sets a standard for publishers who are looking to broaden their revenue streams within the uncertainty of privacy regulations, ad spend slowdowns, and economic turmoil.  Read more.
Cara Pratt of Kroger Precision Marketing to Keynote Publisher Forum Nashville November 6-9, 2022
Google may have delayed the third-party cookie crackdown, but privacy regulations and big tech’s privacy updates mean that first-party data collection is the new industry imperative to connect with consumers. Building bridges is the key for everyone to win – to coexist as publishers and collectors of rich first-party data. Engaging content from the publisher side fueled by rich retail media insights provides the best customer experience. Register now!
Top Stories
Come Tuesday morning, Sharon Harris, CMO at Ascential digital, graced the stage. Harris spoke on the significance of brand marketing today and retail media spend in an ever-changing ad technology space. Read more.
The ad tech industry is packed with several solutions (such as header bidding, A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.  Read more.
This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic racism, a global pandemic, and even the recent reversal of Roe v. Wade. Within the context of this political climate, it is easy to understand why political ad spend has reached an all-time high in 2022.  Read more.
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