September 1, 2022
 
In an Ever-Changing Advertising Ecosystem, Collaboration Is Key to Staying Afloat
With an eye toward developing a well-rounded revenue strategy, publishers are seriously thinking about how content and technology provide them with the necessary building blocks to provide a great user experience that will also bring in more advertising dollars. It's all about putting users first and building better collaboration across the aisles. Read more.
Webinar Replay: How Publishers Use Data to Close More Deals With Advertisers
During our Aug. 31, 2022 webinar, “How Publishers Can Use Data to Close More Deals With Advertisers,” Admonsters chatted with Stephanie Mazzamaro, VP, Data & Product Operations, TMB and Thomas Baart, Customer Success Manager, Permutive about how they used their partnership to increase audience size by 22X, increase RFP win rate by 31%, and use first-party data to drive 94% of their direct-sold campaigns.  Watch the webinar on-demand!
Get $150 off Your PubForum Ticket Through Labor Day
Summer's almost over. Extend your sunshine with AdMonsters in Nashville November 6-9. Register now for the conference for digital professionals that will help you meet your specific, real-life work goals. You'll get: 3.5 days of sessions + events + networking, 4 Keynote addresses from industry titans, small-group and Attendee-led sessions and workshops, Tuesday afternoon's incredibly fun off-site activities, plus so much more. Register with code SUMMERSOVER.
Top Stories
In-store advertising should get so much easier for retail media now that the In-Store Marketplace (ISM) has launched. The marketplace provides a centralized ecosystem that brings efficiency to campaign management for in-store pubs through the ISM Ad-Server and ISM portal. Read more.
The ad tech industry is packed with several solutions (such as header bidding, A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.  Read more.
A group of bipartisan House and Senate lawmakers has taken a page from the Australian government in an attempt to pass an updated version of the journalism competition bill. The Journalism Competition and Preservation Act (JCPA) could help news outlets receive their cut of content revenue from the notorious “Duopoly”–Google and Facebook. If the bill is passed, it could even the playing field for publishers, especially local ones. Read more.
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