September 9, 2022   Misinformation Kills Brand Favorability, Consumers Are Not Here for it The findings of a recent IAS report,  Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally responsible for ads appearing near misinformation. Read more. What Is PPID and How Does It Benefit Publishers? PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads and targeting. On the other hand, ESPs allow publishers to share encrypted first-party signals with buy-side platforms of their choosing. What are the differences between the two and how will they both benefit publishers in a privacy-first world? Read more. Publisher Forum Keynote Announced: DeLu Jackson, SVP and CMO, ADT  In this keynote, DeLu will leverage his over 20 years experience as a marketer working with brands like Conagra, Kellogg Company, McDonalds, Nissan, and now ADT, to explain how buyers and sellers can work better together to focus on the dynamic nature of data that’s available to us to actually reach the right consumer at the right time. Register Now. Top Stories How Publishers Use Data to Close More Deals With Advertisers During our Aug. 31, 2022 webinar, “How Publishers Can Use Data to Close More Deals With Advertisers,” Admonsters chatted with Stephanie Mazzamaro and Thomas Baart, about how they used their partnership to increase audience size by 22X, increase RFP win rate by 31%, and use first-party data to drive 94% of their direct-sold campaigns.  Read more. Brick and Mortar Advertising Made Simple With the In-store Marketplace The marketplace provides a centralized ecosystem that brings efficiency to campaign management for in-store pubs through the ISM Ad-Server and ISM portal. Read more. 9 Illuminating Ideas to Keep Pubs Innovating It was the second day of Publisher Forum Montreal 2022 when AdMonsters Publisher Forum Keynote, Sharon Harris, CMO, Ascential Digital Commerce, brought the crowd to life with her charismatic presentation and illuminating ideas about what publishers must do to survive the challenging times ahead for digital media and ad tech. Read more. Upcoming Events Nov. 6-9, 2022 | Publisher Forum Nashville View All Premium Jobs Advertising Account Specialist, Sales Development Comcast; Alpharetta, GA Coordinator of Advertising and Analytics Oklahoma State University; Stillwater, Okla. Coordinator, Global Creative Advertising Lionsgate; Santa Monica, CA Vice President, iShares Integrated Advertising Campaign Activation BlackRock1; New York, NY View All Job Listings Coordinator, Global Creative Advertising Lionsgate - Santa Monica, CA Director, Creative Advertising Lionsgate - Santa Monica, CA Senior Product Manager - Search & Network Advertising Thomson Reuters - Eagan, MN Vice President, iShares Integrated Advertising Campaign Activation BlackRock1 - New York, NY Advertising Account Specialist, Sales Development Comcast - Alpharetta, Advertising Operations Coordinator 2 Comcast - Virtual, Add A Job Listing | View All