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ADM-NL-20231207-ADM-Weekly
AdMonsters December 7, 2023 The Hottest Ad Tech and Digital Media Topics Of 2023 Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. On Wednesday, December 13, at 2 pm EST,…
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AdMonsters November 30, 2023 Addressing the Future: Publisher Perspectives on Data, Privacy, and the Road Ahead During a panel titled "The Future of Addressability: The Portfolio View," Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville…
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Addressing the Future: Publisher Perspectives on Data, Privacy, and the Road Ahead
During a panel titled "The Future of Addressability: The Portfolio View," Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville EVP of Ad Platforms & Operations at NBCUniversal, and Mike Nuzzo, SVP of Hearst Data Solutions at…
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AdMonsters November 25, 2023 2024 Election Season Dilemma: How to Balance Political Ads and Publisher Integrity This January 15, people across Iowa will gather to caucus, officially kicking off the 2024 election cycle. Political campaigns and PACs are expected to pour $10 billion into political ads in an attempt…
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Publishers Seek Strategic Partnerships With SSPs: Is a SaaS Model the Answer?
Publishers, SSPs, and DSPs need to work together to ensure all parties get what they need from one another. However, publishers often lament the lack of transparency and the slow evolution of SSPs. At Publisher Forum New Orleans, a DSP, an SSP, and a publisher all came together on one stage…
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PubForum NOLA Digital Media Smackdown: Can the Buy-Side and Sell-Side Find Common Ground?
At PubForum New Orleans, we hosted a session, Digital Media Smackdown: Buy-Side V. Sell-Side Programmatic Data Gap and how sellers and buyers can improve their practices, how the ad tech industry will look with fewer intermediaries, and how to maneuver the complex programmatic supply chain.
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How Publishers are Monetizing News During Challenging Times
at PubForum New Orleans, Johanna Bergqvist, General Manager, The Americas, EX.CO, moderated a discussion with leaders from DailyMail.com and News Corp to find out how publishers can make their video inventory more brand-safe and appealing to media buyers so they can increase fill rates and revenue.
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AdMonsters November 16, 2023 Industry Experts Weigh In On the MFA Scourge and Black Publishers' Concerns After we published our article about Black-owned publishers’ concerns about being designated MFA sites, we spoke to some industry experts to understand how they define them, how to distinguish a bad site from…
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Publishers Share Plans for the Many Unknowns of a Cookieless Landscape
A roundtable of ops leaders gathered at AdMonsters Publisher Forum New Orleans to discuss the most pressing issues facing the industry, including a cookieless future, what’s next with first-party data, and the Privacy Sandbox.
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