The IAB’s CCPA Compliance Framework provides a much-needed industry-standard to pass along crucial information about a consumer’s sold PI and the consumer’s journey with respect to what the CCPA requires. Its weaknesses and strengths come from the same source—it is not meant to provide a definitive answer on CCPA language…
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The Minority Report highlights people of color, women & LGBTQ community within media, ad tech, advertising and marketing. This episode features Stephanie Layser, Vice President, Advertising Technology & Operations, News Corp. Layser shares her story of how she got into digital advertising, why building relationships is so important, how to manage…
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On the last day of AdMonsters Publisher Forum Scottsdale when publishers went into their workshop groups to explore the issues affecting them in their day-to-day—it was sort of a cross between a support group and a brainstorm on steroids. Topics included "Optimizing Your DMP," "Selling the Data," "Privacy Regulations," "Programmatic…
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They say money follows eyeballs. It was certainly true for mobile advertising. Despite OTT’s surging popularity, ad spend on OTT was only projected to reach $2.6 billion in 2019. Compared to linear TV’s $69.2 billion, what advertisers are willing to spend on OTT might seem disproportionate. But to those in-the-know…
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T/V is in a period of rapid expansion for digitally delivered offerings from major new video streaming services. 28 such branded services will be out by this time next year. There are seven touchpoints where data is shared in the digital distribution chain and each of these must be responsible…
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We caught up with Kerel Cooper, Senior Vice President of Product Marketing at people-based martech company, LiveIntent and one half of the Minority Report Podcast, which highlights people of color, women & LGBTQ community within media, ad tech, advertising and marketing, to discuss the importance of diversity in leadership across…
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The forecast for publishers sometimes looks grim—what with cookies disappearing, privacy regulations mounting and fear of header bidding and yield optimization going away—but Publisher Forum Scottsdale was where they got their gear to weather the storm. From keynotes to small group sessions to workshops, ad ops, rev ops and data…
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It's easy to get caught up in the day-to-day of ad ops, but having the right revenue data will help you to take a step back and plan for the right moments. When rev goes up in Q4 there's always the inclination to think things will continue to rise, but…
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In response to the disappearing cookie and privacy regulations, Complex Networks created Complex Collective—something akin to a research panel—including 30,000 brand enthusiasts who provide the company direct dialogue and feedback on editorial content, trends, consumer attitudes, and new products. They're leveraging it as both a sales tool and a consumer…
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When two digital media vets like AdMonsters Chairman Rob Beeler and Craig Leshen, President of OAO, sit down to catch up, it’s not hard to find them comparing the early days to today and even the future. OAO works with many, many publishers and so we always value Craig’s perspective…
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