AdMonsters March 14, 2019 Building Community Trust and Leadership Blavity Inc. Breaks the Media Mold At a time when the media is regularly under a litany of changes, publishing powerhouse and entrepreneurial advisor, Morgan DeBaun, CEO & Founder Blavity Inc. is moving full steam ahead. Blavity Inc. is her…
Read MoreAdMonsters March 7, 2019 Surviving the GDPR/CCPA Squeeze: Sourcepoint's Ben Barokas on CMPs and Regulatory Compliance Such is the publisher’s lot—as soon as you start feeling confident you’ve covered your bases on GDPR, you're trying to prepare for whatever the California Consumer Privacy Act (CCPA) will look like (it’s…
Read MoreAdMonsters February 28, 2019 Drive Revenue With The Power Of Personalized Email: A Conversation With Powerinbox’s Jeff Kupietzky We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together…
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“The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of his favorite statistics. “How do you build a relationship with consumers when your primary way of reaching them gives you only…
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“The death of the cookie has been greatly exaggerated,” claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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When Ops hit the Metropolitan Pavilion June 3-4 in NYC, attendees were treated to insights from 75+ digital media leaders, including experts in programmatic, OTT, OOH, data strategy, mobile, video, audio, AR/VR, blockchain, branded content, and more. Here's a recap of some of the major themes that emerged from those…
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Privacy regulations, cookieless web, identity resolution, the value of first-party data, better personalization—are just some of the many data trends shaping publishers' strategies today. The road ahead is being paved as much by user and governmental concerns as it is by the duopoly and other significant players in the ad…
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The road to Cannes is paved with many changes this year. You can certainly expect to see and hear a fair amount from companies developing next-generation media, marketing, and advertising solutions underpinned with blockchain and cryptography. Solutions are scaling; we are past the point of test and learn. Another change…
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During its short time bouncing around the ad-tech echoplex, blockchain has already run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit." Tech startups are finally deploying actionable and scalable solutions to a variety of problems, meaning you don't look hip at parties now when you scoff at blockchain. One…
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