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March 7, 2019 |
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What Is CCPA? |
| “Winter is coming.” - Ned Stark, House of Stark If you’re a GOT fan like I’m becoming, you know that’s the motto for House of Stark and it’s issued as a warning or a heads up that the House needs to get itself prepared—both literally and figuratively. In essence, it’s a time of unknowing. Sounds a lot like how the Ad Ops industry must feel as folks deal with the E.U.’s GDPR and gear up to deal with CCPA. Unfortunately, being GDPR compliant won’t necessarily mean being CCPA compliant. Also, it won’t be enough to just have systems in place to comply with CCPA and not continue to ensure that users’ data remains safe. Read more. |
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The Future of Email Monetization: A Conversation With Powerinbox’s Jeff Kupietzky |
| We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together to monetize email and engage this captive audience. "Email is still the most effective channel for converting customers and reaching an engaged audience," he shares. "Email uniquely allows a direct connection with an end user in a world where Facebook and Google have limited how much traffic to send back to publisher sites." And, with programmatic and native in the inbox, the ability to target and improve engagement has never been better. Read more. |
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| Top Stories |
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For years publishers have sold advertising targeted around specific content, using available first-party data as the basis for establishing value around the opportunity. That value proposition is built around the scale of the audience, which boils down to selling pageviews, impressions and clicks. But your audience is a lot more than just views and demographics. The better you know your audience, the more engaged they will be with your content, and the more valuable the audience will be to your advertisers. These three steps will help you shape a better audience story for advertisers Read more. |
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Pchain—not to be confused with rapper 2 Chainz or PCHAIN, the first native multichain system in the world that supports Ethereum Virtual Machine (EVM)—is sort of like ads.txt for the buy side. It's a system based on the TAG PaymentID that gives buyers insight into transaction history, alerting them to bad actors in the ecosystem and helps to prevent them from winning future campaigns. Read more. |
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Though her path to the publishing industry may seem unconventional, Dr. Deepna Devkar’s journey from academia to the corporate world has always been on a data-driven trajectory. During her keynote at the Miami Publisher Forum on Mar. 11, “Experimenting in the Revenue Lab With Data Science,” the Head of Data Science for Dotdash will share key steps for injecting science into publisher data programs. Read more. |
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